Globalized Sport Management in Diverse Cultural Contexts: 1st Edition (Hardback) book cover

Globalized Sport Management in Diverse Cultural Contexts

1st Edition

Edited by James J. Zhang, Brenda G. Pitts


302 pages | 21 B/W Illus.

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Hardback: 9780367209490
pub: 2019-04-09
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pub: 2019-04-05
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Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context.

Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation.

Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.

Table of Contents

1. Globalized Sport Management in Diverse Cultural Contexts: An Introduction

Part I: Uniqueness and Comparisons

2. A Comparison of Canadian and Belgian Youth Sport Participation Profiles

3. Purchasing Power? A Cross-Sport Comparison of the Use of Imported Athletes in Czech Sports

4. Complementarity or Substitution: A Cross-Country Comparison of the Relationships between Sport Spectatorship and Physical Activity Participation

5. Who Rules the Sport Governance? Analysis of CEOs Leading Sports Federations in Germany

6. Shifting Working Culture to Successfully Hosting the Taipei Universiade

7. Sport Management Scientific Development in Brazil

8. Market Segmentation of Football Fans in Poland

Part II: Social Issues and Opportunities

9. Despite Success, Media Coverage Lags: The Paradox in Women’s Football Coverage

10. Inequalities Persist for U.S. Women’s Football

11. Golden Goals: Professional Women’s Football Clubs and Feminist Themes in Marketing

12. Visibilities of American Black Males in Professional Sports and Sport Films: Contrasts Over 80 years, 1930-2009

13. Ethnic Diversity and the Ascension of American Basketball: A Sociocultural and Historical Analysis

14. Political Tensions and Their Impact on Atletas: A Case Study in Venezuela

About the Editors

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.

About the Series

World Association for Sport Management Series

The World Association for Sport Management (WASM) was founded to facilitate sport management research, teaching and learning excellence, and professional practice, across every continent. The WASM book series is designed to support those aims by presenting current research and scholarship, from well-established and emerging scholars and practitioners, on sport management theory, policy and practice. Books in the series will explore contemporary issues and key challenges in sport management, and identify important new directions for research and professional practice. Above all, the series aims to encourage and highlight the development of international perspectives, international partnerships, and international best practice in sport management, recognizing the globalised nature of the contemporary sport industry.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / International / General
SPORTS & RECREATION / Business Aspects