Handbook of Media Management and Economics: 2nd Edition (Hardback) book cover

Handbook of Media Management and Economics

2nd Edition

Edited by Alan Albarran, Bozena Mierzejewska, Jaemin Jung

Routledge

476 pages

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Description

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Reviews

"This comprehensive Handbook of Media Economics and Management led by the inestimable guru Alan Alabarran and colleagues Bozena Mierzejewska and Jaemin Jung, brings together focused studies by the media management field’s most established and emerging scholars. It has both breadth and depth treating the most important topics drawing on theory and practice. Established as the Bible of the field from its first appearance forward, this new edition is an essential text and reference work of lasting value."

Everette E. Dennis, Dean and CEO, Northwestern University in Qatar, Qatar

"The Handbook of Media Management is a fundamental source used by scholars worldwide. The new edition solidifies and expands the publication’s contributions, revealing the maturation and fullness of the field and the global contributions that have brought management approaches to the forefront in explaining media business behaviour and choices."

Robert G. Picard, University of Oxford, UK

"Look no further! This is the truly global go-to-guide into the unpredictable world of managing media."

Mark Deuze, University of Amsterdam, The Netherlands

Table of Contents

Dedication Page

List of Contributors

Editorial Review Board

Table of Contents

Foreword

Paulo Faustino

Preface

PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW

1 Media Management and Economics Research: A Historical Review

Alan B. Albarran

2 Evolving Research and Theories in Media Management Research

Bozena Mierzejewska

3 Evolving Research and Theories in Media Economics Research

Brendan M. Cunningham

4 Media Management and Economics Research in Europe

Juan Pablo Artero & Alfonso Sánchez-Tabernero

5 Media Management and Economics Research in Asia

Jaemin Jung & Youngju Kim

6 Media Management and Economics Research in Latin America

Maria Elena Gutiérrez-Rentería

PART II: FUNDAMENTAL ISSUES IN MME RESEARCH

7 Human Resource Management in the Media

Joyce Costello & John Oliver

8 Strategic Management

Nabyla Daidj

9 Financial Management

Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu

10 Advertising in Media Management and Economics

Louisa Ha

11 Marketing and Branding

Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs

12 Media Policy

Krishna Jayakar

13 Mergers and Acquisitions and their Performance

Hans van Kranenburg & Gerritt Ziggers

14 Content/Program Distribution

Douglas Ferguson

PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH

15 Media Innovation

Richard Gershon

16 Media Entrepreneurship

Min Hang

17 Social Media: State of the Art and Research Agenda

Andreas Kaplan & Grzegorz Mazurek

18 Mobile Media

Sangwon Lee

19 Multiplatform: A Distribution Perspective

Xiaoqun Zhang & Alan B. Albarran

20 Multiplatform: A Consumption Perspective

Sylvia M. Chan-Olmsted & Min Xiao

21 Media Globalization

Xiaoqun Zhang

22 Changes in Journalism in the Digital Age: The Evolution of News

Angela Powers & Jinyang Zhao

PART IV: ANALYTICAL TOOLS IN MME RESEARCH

23 Methodological Approaches in Media Management and Economics

Michel Dupagne

24 Audience Measurement and Analysis

Su Jung Kim

25 The Transformation of Advertising Agencies in a Digital World

Jürg Kaufmann Argueta & Francisco J. Pérez-Latre

26 Big Data and Media Management

Philip M. Napoli & Axel Roepnack

PART V: FUTURE DIRECTIONS IN MME RESEARCH

27 Media Management Research in the 21st Century

Ulrike Rohn

28 Future directions for Media Economics Research

Brendan M. Cunningham

Afterword

The Editors

About the Editors

Alan B. Albarran is a Professor of Media Arts at The University of North Texas in Denton, TX. Dr. Albarran has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is a former editor of both the Journal of Media Economics and the International Journal on Media Management.

Bozena I. Mierzejewska is an Assistant Professor at the Gabelli School of Business at Fordham University in New York, USA. A native of Poland, Dr. Mierzejewska is the editor of The International Journal on Media Management and serves as an editorial board member at several academic journals. She has authored numerous papers and book chapters on topics related to media management and economics, publishing, and social media.

Jaemin Jung is a Professor and Chair in the Graduate School of Information and Media Management at the Korea Advanced Institute of Science and Technology (KAIST) in Seoul, South Korea. A native of South Korea, Dr. Jung is a prolific scholar on topics related to media management and economics, telecommunications, and social media. He serves on several editorial boards for scholarly journals in the field.

About the Series

Media Management and Economics Series

The purpose of the Media Management and Economics book series is to provide a central resource on topics related to the areas of media management and economics. Books in this series will cover a range of topics involving industry studies, research, edited volumes, and theoretical/methodological contributions, and include both textbooks for upper level undergraduate and graduate courses, as well as scholarly and professional works and some reference volumes.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS041000
BUSINESS & ECONOMICS / Management
BUS069000
BUSINESS & ECONOMICS / Economics / General