Dick Hebdige looks at the creation and consumption of objects and images as diverse as fashion and documentary photographs, 1950's streamlined cars, Italian motor scooters, 1980's 'style manuals', Biff cartoons, the Band Aid campaign, Pop Art and promotional music videos. He assesses their broad cultural significance and charts their impact on contemporary popular tastes.
`At last, a book which explains clearly what post-modernism means … Detailed, clever, witty, post-modern analysis of popular culture from a writer equally as fascinated by David Byrne, Biff cartoons, The Face, John Berger, Roland Barthes, Jean Baudrillard and James Brown' - Square Peg
`…for those of us who want to honour Raymond Williams' memory while still, despite ourselves, liking Kylie Minogue, Hiding in the Light is both a stimulating and a comforting read.' - Simon Frith, Media Education Journal