High-Impact Sales Force Automation: A Strategic Perspective, 1st Edition (Hardback) book cover

High-Impact Sales Force Automation

A Strategic Perspective, 1st Edition

By Glen Petersen

CRC Press

296 pages

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Hardback: 9781574440935
pub: 1997-04-03
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Description

What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And in today's competitive sales climate, effective ti

Subject Categories

BISAC Subject Codes/Headings:
BUS053000
BUSINESS & ECONOMICS / Quality Control
BUS058000
BUSINESS & ECONOMICS / Sales & Selling