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Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency book cover

1st Edition

Hollywood Planet Global Media and the Competitive Advantage of Narrative Transparency

By Scott Robert Olson Copyright 1999
232 Pages
by Routledge

232 Pages
by Routledge

232 Pages
by Routledge
Also available as eBook on:
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the... Read more
Contents: Introduction: Media and Cultures. Seeing Transparency. Modes of Reception in World Media Markets. Competitive Advantage and the Media. The Culture Factory. The Transparent Text. The Extensions of Media. The Transparent and the Opaque. Cultures and Anarchy.

Biography

Olson, Scott Robert

"Debates about the cultural impacts of global media have ranged for 2 decades without resolution exercising media scholars, anthropologists, and sociologists. Most acknowledge the dominance of the U.S. in global entertainment, particularly film, but a key divide has been whether explanations should prioritize 'political economy' or 'cultural' factors. Scott Robert Olson's Hollywood Rlanet is a welcome attempt to examine what the contents of global media might contribute to that domination."
—Journal of Communication

"A thought-provoking, rigorously handled discourse on the competitive advantage that Hollywood has in influencing the creation and distribution of popular taste on a global scale."
—Cornelius B. Pratt
Michigan State University

"[Hollywood Planet] represents a long-overdue effort to provide a theoretical basis for pulling together a number of closely interrelated concerns relating to the role and impact of mass media, especially as far as international issues are concerned."
—Fred L. Casmir
Pepperdine University

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