244 Pages
8 B/W Illustrations
by
Routledge
244 Pages
8 B/W Illustrations
by
Routledge
244 Pages
8 B/W Illustrations
by
Routledge
Also available as eBook on:
This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‑postclassical’ period.
Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour... Read more
Introduction
- Global Hollywood in the Post-postclassical Era: Soft Power, Culture, and Global Relations
- Becoming Legendary: Selling the Thomas Tull Mythology
- Legendary Goes East: 'China-focus' and 'China-strategy' in Post-postclassical Hollywood
- Welcome to Chinawood? Navigating the Co-production Process in The Great Wall (2016)
- Post-postclassical Hollywood and the 'Global Audience': The Marketing, Reception, and Lessons of The Great Wall (2016)
- China and Hollywood Redux: Wanda’s Acquisition of Legendary and the Fall Back of Hollywood-China Relations
Conclusion
Biography
Lara Herring is a lecturer in the School of Arts and Media at the University of Salford in the UK. Coming from a film production background, Lara’s research is largely centred around film industry analysis, framed by cinematic geopolitics and the role of cinema in communicating national identity.
