Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, 1st Edition (Hardback) book cover

Hospitality Marketing and Consumer Behavior

Creating Memorable Experiences, 1st Edition

Edited by Vinnie Jauhari

Apple Academic Press

360 pages | 10 Color Illus. | 5 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781771883788
pub: 2017-06-19
eBook (VitalSource) : 9781315366227
pub: 2017-06-26
from $28.98

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Table of Contents

Consumer Experiences: An Introduction. Perspectives On Customer Experience. Creating Memorable Consumer Experiences: Insights from the Hospitality and Tourism Industry. Creating Memorable Experiences: Lessons from the World’s Top 10 Hotels. Sector Insights. Dimensional Analysis of Customer Experience in the Civil Aviation Sector. Dimensions of Retail Service Convenience in Emerging Market Settings: A Qualitative Investigation. Assessing Quality of Food, Service, and Customer Experience at a Restaurant: The Case of a Student-Run Restaurant in the USA. Value Drivers: HR Competencies. An Exploratory Study of Competencies Required to Co-Create Memorable Customer Experiences in the Hospitality Industry. Quality Aspects. Exploration of Service Quality Factors in Restaurant Industry: A Study of Selected Restaurants in the New Delhi Region. Pricing. Consumer Behavior in Restaurants: Assessing the Importance of Restaurant Attributes in Consumer Patronage and Willingness to Pay. Driving Value Through Pricing: Strategies Adopted by Managers in Price-Sensitive and Fiercely Competitive Markets. Technology. Managing Technologies for Consumer Engagement. Social Media. Social Media and Engaging with Consumers in the Hospitality Sector. Heritage Hotels in India: Offering Unique Experiences to Customers with Sustainable Practices as a Differentiator.

About the Series

Advances in Hospitality and Tourism

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Customer Relations
BUSINESS & ECONOMICS / Sales & Selling
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism