Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:

    - Hospitality and tourism management

    - Hospitality and tourism marketing

    - Current trends in hospitality & tourism

    - Technology, advancement and innovation in hospitality and tourism

    - Green hospitality and tourism

    - Food service and food safety

    - Relevant areas in hospitality and tourism

    Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.

    Hospitality and tourism management

    Sustainable approach of fishing tourism in Kenyir Lake
    M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H. Muhammad Safri

    An overview of Yield Management practices among the front office employees in five-star hotels
    D.A.A. Mohd Asri & N. Sumarjan

    Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur
    M.F. NurDalila, S.M. Radzi & Z. Othman

    Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention
    N.Z. Othman & M.A. Hemdi

    Strategies of travel agency in facing disintermediation
    N.A.A. Nik Hashim, M.N.I. Ismail, Z. Awang & F.H. Muhammad Safri

    Responsible tourism: Linking perceived benefits and practices in Pangkor Island
    M.D. Darson, M.F. Wahab, E.R. Kassim & M.H. Hanafiah

    Langkawi Island as a tourist friendly destination
    A.Q. Abd Jalil, A.A. Azdel, F.I. Basri & M.I. Mustapha

    Tourists’ perceptions toward the authenticity or unique features of Melaka traditional

    Malay houses as cultural heritage tourism product
    M.A. Ismail, F.I. Basri, N.A.A. Nik Hashim & A.A. Abd Majid

    Service delay of cook to order food: How do Malaysia Gerai customers react?
    N. Zainol, A.R. Ahmad Rozali, S.B. Usman & M.S. Mohd Zahari

    The influence of career path elements and mentoring towards women employability in the Iran tourism industry
    S. Simin, A. Zainal & N.H. Nazlan

    The Malay garden design concept opportunity to be developed as the tourism product
    A.Z. Zakaria, I.H. Salleh & M.S. Abd Rashid

    Knowledge and business strategy model
    S.K.A. Nordin, S.M. Radzi, H. Ismail & N. Ahmad

    Quality work life and occupational stress in hotel industry
    M. Azinuddin & A. Zainal

    Creating risk management awareness in Park Guiding—a case study of Bako National Park, Sarawak, Malaysia
    N. Putit, M.K.Y. Chan & H. Hanan

    The effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area
    N.M. Nashuki, H. Ghazali & M. Othman

    Customer perception towards service quality of fast food restaurants in Klang Valley
    H. Rasidah & Z. Bohari

    Revealing the power of Appreciative Inquiry approach for rural tourism research
    R. Che Aziz, M. Abdul, Y. Abd Aziz & A. Abdul Rahman

    Training transfer: The interaction of changed behavior and co-worker support on job performance
    F. Mohd Shariff, A. Zainal & R. Hashim

    Quality of work life among hotel executives in Malaysia
    I.M. Ghazali, S.M. Radzi, M.O.R.A. Patah & R.A. Aziz

    Restaurant patrons’ satisfaction towards interaction quality of front-of-the-house employees
    N.T. Jamaludin, S.N.A. Ayob, K.N. Sabri & Z. Mohi

    Customer acceptance and satisfaction towards foreign workers’ service quality in casual dining restaurant
    A.A. Sukur, A.L. Mohd Rasdi & A.S. Sukur

    Local community outlook on tourism development in Tioman Island
    M.H. Hanafiah, S.A. Abas, M.R. Jamaluddin & M.I. Zulkifly

    The perception of minimum wage towards employee job satisfaction
    N.A. Talib, N.A. Ahmad, A.A. Azdel & M.S.Y. Kamaruddin

    Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC)
    M.I. Izham, N. Baba & M.H. Hanafiah

    Hospitality and tourism marketing

    Uptown night market and tourists’ satisfaction
    N. Kamaruddin & M.F.S. Bakhtiar

    Craft souvenirs: Perceived authenticity and tourist purchase behaviour
    F.I. Basri & M.F.S. Bakhtiar

    Shopping mall attractiveness: Factors affecting consumer decision towards visitation
    Z. Awang, N. Aminudin, N.A.A. Nik Hashim & N.A. Mustapha

    Destination attractiveness of a theme park: A case study in Malaysia
    M.A. Ahmad, M.R. Jamaluddin, M.A. Alias & A.Q. Abd Jalil

    Tourist perception on homestay programme: A case of Kuala Medang homestay
    M.F. Ahmad, F.S. Chang, E.R. Kassim & A. Husin

    The relationship between experiential marketing and tourists’ satisfaction on Kelantan food
    H.N. Syahida & A. Zainal

    Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks
    E.R. Kassim, S.A. Jamal, M.F. Ahmad & M.D. Darson

    The impact of food quality and its attributes on customer satisfaction at Malay restaurants
    M.A.A. Bashir, H.F. Ariffin, N. Baba & S. Mantihal

    The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia
    A.R.M. Nazri & A. Zainal

    Destination attractiveness of outlet mall in Malaysia
    N.S. Shamsudin, M.R. Jamaluddin, N.A. Ahmad & M.D. Darson

    Service quality dimension of low cost airline in Malaysia
    M.I. Mustapha, A.Q. Abd Jalil, F.I. Basri & Z. Mohi

    Destination attributes, tourist satisfaction and behavioral intentions toward Penang
    F.H. Muhammad Safri, H. Ismail, M.A. Alias & N.A.A. Nik Hashim

    The effects of place, performance and personality (3P’s) Pull Factor of screen tourism and viewers’ travel intention
    N. Abd Hadi Khan, N. Sumarjan, M.F. Hassan & M.A. Ahmad

    Assessing Customer-Based Brand Equity theory of repurchase intention in the family restaurant
    M.A. Abdul Majid & C. Tamby Chik

    The effects of brand personality dimensions on customer satisfaction in Kuala Lumpur hotels
    N.A. Zaireen, M. Sulaiman & Z. Mohi

    Destination image of Perak: Perspective and loyalty among Singaporean tourists
    A.M.F. Wahab, M.D. Darson, M.H. Zamri & L.K. Lim

    The influence of food neophilia and neophobia towards tourists consumption of Malay food in Malaysia
    M.N. Mohd Hafiz, A. Zainal, Z. Ahmad Nizan & I. Shahariah

    Examining perceived value and tourists’ satisfaction on Penang delicacies
    Y. Atikahambar, A. Zainal, Z. Ahmad Nizan, A. Nor’Aini & M.K. Zain

    An investigation of customers’ satisfaction as a mediating variable between online discount programs and customers’ behavioral intentions
    A.H. Abdullah & N. Sumarjan

    Hotel customer-based experience, brand image and loyalty in Iran
    H. Robabeh Sadat & A. Zainal

    A preliminary study on the benefits of loyalty programs in Malaysian city hotels
    J. Anuar, N. Sumarjan & S.M. Radzi

    Psychological determinants of food neophobia and young culinarians
    M.A. Ibrahim, R. Ahmad, M.S. Mohd Zahari & F.A. Hanan

    Factors attracting Malaysian Heritage Food (HF) consumption amongst international tourists in Malaysia
    S.R. Omar & M.S. Ab Karim

    Guest purchase intention on hotel Room Internet Services
    R. Salleh, N.H.C. Ahmat, S.M. Radzi & W.N.B. Wan Kamarudin

    Hotel customer loyalty antecedents and behavioral loyalty
    A.A. Azdel, N.N. Azizan, M.F.S. Bakhtiar & N.A. Ahmad

    The influence of reward criteria towards the effectiveness of loyalty program in Kopitiam restaurant
    Z.N. Nadiah, S.A. Talib & M.F. Mohd Faiz

    Customer purchase intention towards organic foods
    M.S.M. Nur Hidayat & M.S. Fadzilah

    The effect of brand image on purchase intention mediates by use experience towards Furama hotel
    P.S. Jalal, N.A. Ishak, Z. Mohi & N.S. Shariffuddin

    The attractiveness of loyalty program attributes towards customers’ intention to join hotel loyalty program membership
    H. Nurhaizura & R.B. Ningkan

    Analysis on the effect of servicescape toward customer satisfaction: A case study at Dataran Cendekia café UiTM Shah Alam
    N.A. Abdul, N.S. Karjanto, R.P.S. Raja Abdullah & N.A. Baba

    Customer satisfaction and repurchase intention towards Darul Rahmat Chicken in Shah Alam
    R. Muhammad & S. Amirrah

    Ready to eat food attributes and consumer purchase intention towards 7-Eleven convenience foods
    K.N. Sabri, N.N. Johari, N. Baba & R.P.S. Raja Abdullah

    Factors influencing international tourists’ food preference towards Malaysian local food
    H. Selamat & F.A. Hanan

    Investigating the market potential for processed banana snack product: Consumer acceptance level on banana chip in Malaysia
    M.A. Tokijan & M.Z. Hasni

    Guest perception on service quality among front office personnel
    S.H.S. Mohamad Khairizam, M.A. Hafiy Azmi & N.H.C. Ahmat

    Advertising effects toward the consumer purchase behaviour on the SMEs product
    A.D. Aminuddin, M.S.Y. Kamaruddin & N.H. Zainul

    Consumer perceptions of quality of food at night market
    N.F. Ramlan

    Tangible benefits of green branding
    M.R. Jamaluddin, H. Hamzah & N.H. Maskor

    Iranian restaurant business in Malaysia: Diagnosing operators’ views
    A.H. Raeis, M.S. Mohd Zahari, M.A. Hemdi & M.Z. Suhaimi

    Current trends in hospitality & tourism

    Perceived importance: Last chance tourism in Malaysia
    N.A. Ahmad, I.M. Azman, M.D. Darson & N.S. Shamsudin

    Perception of international tourists on sex tourism in Malaysia
    N.E. Zainal, M.S.Y. Kamaruddin, M.F.S. Bakhtiar & N.A. Ahmad

    Common acceptable cuisine and national food identity
    M.Z. Suhaimi, M.S. Mohd Zahari, Z. Othman & M.A. Hemdi

    Educational value of dark tourism: Tour operators perceived importance and action behavior
    S.N.S. Syed Mahbob, M.S. Mohd Zahari, Z. Zainuddin & M.Z. Suhaimi

    Acculturation of international students on Malay food acceptance
    S.N. Amira & A. Zainal

    The impact of tourism towards the culture practice of indigenous people
    N.A. Azhar Ismail, S.S.M. Mohamed Razak & M.A. Ismail

    The level of youth tourist satisfaction towards domestic tourism product
    S.A. Jamal, N. Kamaruddin, S. Aliyas & N.A.A. Nik Hashim

    Malaysia as a wedding destination: Perception and destination characteristics
    M.H. Zamri, M.D. Darson, M.F. Wahab & L.K. Lim

    Indigenous peoples and their foods: A valuable contribution to tourism destination development—evidence from Lijiang, China
    M. Gibson & C. Tang

    Molecular gastronomy movement and application in food
    F. Faat & A. Zainal

    The adaptations of Malay food knowledge among Malay generations in Kuala Lumpur, Malaysia
    M.S. Mohd Sharif, M.S. Mohd Zahari, N. Mohd Nor & H. Mohd Salleh

    Food beliefs and practices among Malay women in postpartum period
    M.S.Y. Kamaruddin, M.S.M. Zahari, R. Muhammad, A.F. Amir & A.A. Azdel

    Food heritage and nation food identity formation
    A.M. Ramli, M.S. Mohd Zahari, N. Ishak & M.S. Mohd Sharif

    The sport tourism perceived impacts: A sub-urban host community perspective
    S.A. Syed Omor Junid, N. Aminudin & N.A. Mustapha

    Pork free restaurants in Malaysia: Issue of halal and muslim customer patronization
    M.I. Haroun, M.S. Mohd Zahari, M.A. Hemdi & M.I. Zulkifly

    Spa and wellness industry challenges: The perspectives of industry provider
    S. Rasid & I. Azman

    1Malaysia menu: Issues on food quality attributes toward customer satisfaction
    I. Muhamad Shah Kamal, A.T. Salim, M.A. Sperico & F. Sulaiman

    Resettlement effect on Penan’s food and foodways
    M.S.Y. Kamaruddin, M.A. Sperico, F. Sulaiman & M.S. Kamal

    The differences of food consumption and practices during confinement between urban and rural Malay women
    S.A. Yusof, S. Zulkifli, S.S.H. Shaidan & M.S.Y. Kamaruddin

    Chinese cooking methods terminologies: Understanding and usage among young Chinese culinarians
    K. Mohamad Abdullah, M.S. Mohd Zahari, R. Muhammad & M.A. Hemdi

    Technology, advancement and innovation in hospitality and tourism

    Assessing consumer behavior from a main website of tourism product
    M. Mohamed Razak, N. Aminudin, A.F. Amir & M.A. Ismail

    Hotel internet marketing channels and purchase decision
    A.M. Amrahi, S.M. Radzi & S.K.A. Nordin

    The mediating role of brand image and awareness towards smart card usage in restaurants
    S. Zurena @ Rena, M.S. Mohd Zahari & O. Ida Rosmini

    A conceptual model for IT and website adoption in the tourism industry
    S. Salavati, N.H. Hashim, N. Khani & M. Bahrami

    Express marketing of tourism destinations using Instagram in social media networking
    H. Hanan & N. Putit

    A pilot study on effects of e-commerce and internet technology acceptance on tourist satisfaction in Malaysia
    T. Sajjad, A. Zainal & S.M. Radzi

    Electronic word-of-mouth, trust and purchase decisions in five-star hotels
    R.N. Ningkan, H. Hashim & H. Ismail

    Five-star hotel in-room entertainments: The relationship of technology readiness index, perceived ease of use and perceived usefulness
    F.H. Ramly & A.A. Azdel

    Motivational function and online community participation towards brand commitment: A case of Grand Blue Wave hotel Shah Alam
    N.S. Shariffuddin, N.A. Ahmad, N.A. Ishak & P.S. Jalal

    Food review (blog) and customer purchase intention behaviour: A case study on Friedchillies website
    A. Zaileen Elina, W.I. Wan Ruzanna & A. Roslina

    Customer satisfaction and repurchase intention towards Darul Rahmat chicken
    R. Muhammad & S.A. Othman

    Green hospitality and tourism

    Consumers’ awareness towards restaurant green practices and its influence on behavioural intentions
    A.L. Mohd Rasdi, F.S.C. Abdullah, A.A. Sukur & M.M. Razak

    Scuba divers’ underwater responsible behavior: A comparison of divers’ specialization
    S.Z.Z. Abidin, N. Salim & M. Badaruddin

    A snapshot of environmental strategies in hotels: Locals’ perspective in Malaysia
    M.F.S. Bakhtiar, A.A. Azdel, M.S.Y. Kamaruddin & S.A. Talib

    Food service and food safety

    Knowledge, attitude and food safety practices among the food handlers: A case of Kota Kinabalu, Sabah, Malaysia
    M. Sylvester, P.S. Toh & M.A.A. Bashir

    Food related activities and Malaysian tour operators
    N. Mohd Yusoff, M.S. Mohd Zahari, M.Z. Kutut & H.A. Hadi

    Perceived leadership effectiveness on food handlers’ spiritual intelligence in food service business
    M. Saad, P.S. Toh, M.A. Mohamed Adil & S.K. Ab Manan

    Sensorial properties of spent hen chicken thigh marinated with nano and non-nanostructured Zingiber officinale Rosc (ginger) rhizome powder
    N. Abdullah, N. Abdullah & M.R. Mahmood

    Impact of nutritional information on menu towards food intake
    M.F. Mohd Faiz, S.A. Talib & Z.N. Nadiah

    Factors influencing students in pursuing tourism courses: A case of Management and Science University (MSU)
    S. Azaddin

    Assessment of food safety knowledge, attitudes and practices among food handler at childcare centre
    Z.T. Muhamud & C. Tamby Chik

    Food hygiene knowledge and attitude amongst food handlers toward safe food practices in school canteens
    A. Ena Arzairina, R.S. Raja Saidah & A.A. Saidatul Afzan

    Food handlers’ attitude towards practicing safe food handling in kopitiam restaurants 559
    W.H.W. Bujang, F. Ahmad Fauzi, N. Baba & N. Sumarjan

    Relevant areas in hospitality and tourism

    Assessing Knowledge, Attitude and Practice (KAP) on food safety among food handlers in Universiti Teknologi Mara (UiTM), Shah Alam
    M.I. Zulkifly, M.M. Salleh, M.H. Mohd Hanafiah & M.R. Jamaluddin

    The effects of tourist motivation as antecedents on revisiting heritage destination
    Z.M. Rani & N. Othman

    Hospitality sponsorship program: Consumer involvement and product awareness
    M.A. Hadi, S.A. Jamal & H.A. Hadi

    The role of tourism in the rural area development
    A. Daneshvarinasab, M. Mohd Dali & H. Zeinizadeh

    A study of food festival loyalty
    Z. Mohi, J.H.C. Wu & J.W.C. Wong

    The Quality of College Life (QCL) among hotel & catering students in Malaysian polytechnics
    A. Ismail & S.M. Radzi

    Community participation toward states tourism development: A case of Melaka Baba Nyonya and Portuguese minority
    N.S. Mior Shariffuddin & M.S. Mohd Zahari

    Residents’ perceived social impacts and desire to support Kenyir Lake International Triathlon event in Terengganu
    S.K.B. Mohd Supar

    The influence of graduate attributes towards their employability: A case in the Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM)
    E.S. Mohd Salleh & M.F.S. Bakhtiar

    Culinary arts students’ readiness towards the blended learning activities
    U.A. Khalid, A. Ismail, W.S.N.A. Ab Aziz, A.A. Azdel & M.S.Y. Kamaruddin

    Author index


    Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, Bakhtiar Mohd Faeez Saiful, Zainal Artinah, Saiful Bakhtiar, Mohd Hafiz, Mohd Hanafiah