How to Build Communication Success in Your School: A Guide for School Leaders (Paperback) book cover

How to Build Communication Success in Your School

A Guide for School Leaders

By Karen Dempster, Justin Robbins

© 2017 – Routledge

134 pages | 10 B/W Illus.

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Description

This book provides a step-by-step guide to achieve best practice communication within schools. Communication is a critical component in building strong partnerships with parents, attracting and retaining the best teachers, building and protecting a school’s reputation and, ultimately, in ensuring that students can be at their best.

Aligned to the National Standards of Excellence for Headteachers (2015), as well as Ofsted and the Independent Schools Inspectorate requirements, it provides an ‘inside out’ approach to create and communicate a compelling vision, building leadership communication skills and supporting the day-to-day management of communication in schools.

Full of practical strategies, audit tools and planning materials to help develop your communication approach, this guide covers key topics such as:

  • attracting and retaining the best teachers;
  • improving the effectiveness of leadership and management;
  • building the reputation of the school;
  • working with parents; and
  • knowing what to do in a crisis.

How to Build Communication Success in Your School is essential reading for headteachers, school leaders and all those interested in education management and leadership.

Table of Contents

Introduction

Chapter 1: Communication matters

Chapter 2: Hear from the parents

Chapter 3: How are you doing?

Chapter 4: Your starting point: your vision

Chapter 5: What is holding you back?

Chapter 6: Know your audiences

Chapter 7: Create your own Marketing advantage

Chapter 8: Build your skills

Chapter 9: Inspire and motivate

Chapter 10: Stop the overload

Chapter 11: Take the technology advantage

Chapter 12: Communicating change

Chapter 13: When crisis hits

Chapter 14: Communicating inclusively

Chapter 15: Put it into action

Chapter 16: Are you succeeding?

Chapter 17: Keep going

Chapter 18: You’re ready to go

Bibliography

Appendix 2.1: F2C survey results

Appendix 4.1: SWOT Analysis for Schools Template

Appendix 4.2: Example survey questions for parents

Appendix 4.3: Example survey questions for teachers and governors

Appendix 6.1: Understanding how far you need to move your audience’s mindsets

Appendix 7.1: Example school media policy

Appendix 9.1: Building an impactful story

Appendix 9.2: Delivering an inspirational message

Appendix 10.2: An example to support parents in finding information Appendix 12.1: Question and answer template

Appendix 13.1: Crisis Communication in Schools - Key Messages Template

Appendix 13.2: Crisis communication plan template

Appendix 13.3: Crisis Management Communication Principles for Schools Appendix 15.1: Your School Communications Plan

Appendix 15.2: Building your parent/student/teacher partnership agreement

About the Authors

Karen Dempster is a director of Fit2Communicate, UK. She also has a background in corporate and not-for-profit communication.

Justin Robbins is a director of Fit2Communicate, UK. He specialises in internal and change-focused communication.

Subject Categories

BISAC Subject Codes/Headings:
EDU000000
EDUCATION / General
EDU010000
EDUCATION / Elementary
EDU025000
EDUCATION / Secondary
EDU032000
EDUCATION / Leadership