List of Figures and Charts
List of Tables
Preface
Acknowledgement
1. The Global Scenario of Gold Consumption
2. Kaleidoscopic View of Indian Gold Jewellery: Tracing the History, Culture and Beauty
3. Gold Jewellery Industry in India
4. Indian Culture and Consumption of Gold Jewellery
5. Challenges Before the Gold Jewellery Industry
Conclusion
References
Index
Biography
Sylvia Raha, Assistant Professor at the School of Social Sciences, Ramaiah University of Applied Sciences, and former faculty at North Bengal St Xavier's College. With over a decade of academic expertise, she has extensively taught sociology and public policy. Her PhD research delves into economic sociology, exploring themes such as market, media, work, occupation, consumption and consumer culture, alongside cultural studies. Her current research focus revolves around health studies and AI, offering a unique perspective rooted in economic sociology principles.
