Despite widespread acknowledgment that both personal and situational factors influence behavior, researchers in the area of social influence have been slow to examine individual differences in their work. Indeed, social influence investigators often point to their findings to illustrate the power of situational variables relative to personal causes of behavior. However, as the articles in this volume demonstrate, social influence researchers can obtain a greater understanding of the phenomena they study by incorporating individual difference variables into their research.
J.M. Burger, Participants are People Too: Introduction to the Special Issue on Individual Differences and Social Influence. R.E. Guadagno, R.B. Cialdini, Preference for Consistency and Social Influence: A Review of Current Research Findings. K. Heitland, G. Bohner, Reducing Prejudice via Cognitive Dissonance: Individual Differences in Preference for Consistency Moderate the Effects of Counterattitudinal Advocacy. J. Friedrich, A. McGuire, Individual Differences in Reasoning Style as a Moderator of the Identifiable Victim Effect. D.J. Packer, The Interactive Influence of Conscientiousness and Openness to Experience on Dissent. K.L. Sommer, M.J. Bourgeois, Linking the Perceived Ability to Influence Others to Subjective Well-Being: A Need-Based Approach.