Social Influence and Consumer Behavior
Individual Differences and Social Influence
By Daniel Howard, Amna Kirmani, Priyali Rajagopal
September 11, 2014
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, ...
By Jerry M. Burger
August 23, 2010
Despite widespread acknowledgment that both personal and situational factors influence behavior, researchers in the area of social influence have been slow to examine individual differences in their work. Indeed, social influence investigators often point to their findings to illustrate the power ...
By Marlene Turner
November 19, 2008
How do social influences affect such outcomes as creativity, innovation, originality, and inventiveness? While major advances have been made, many questions regarding the impact of contextual and social factors on creativity and innovation remain. This collection examines a rich array of ...