First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.
"...both stimulating and useful....The book's prevailing style is intriguing. Not only does Winett present relevant theory and research in each area, he does it as informal discussion. It is as though he is talking with students and colleagues about the state of the science of communication psychology....In short, this book represents a pioneering effort..."
"...an exciting, speculative book written by an author with obvious personal and professional commitment to his area."
"The clarity and simplicity with which important ideas are presented renders this book extremely valuable to upper-division undergraduates and graduate students from a variety of disciplines where questions of public influence are addressed."