1st Edition
Innovation and Entrepreneurship within Health Education International Perspectives on Multidisciplinary Collaboration and Digital Skills
Introduction
Jeff Wilkesmann
1 Multidisciplinary Education to Support Healthy Lifestyles and Disease Management: Health and Longevity in the 21st Century
M. Cristina Polidori and João O. Malva
2 (Bio-)Pharmaceutical Production and Extended Reality Aided Education
Philipp Wiedemann, Kevin Kastner, René Eiswirth, Julian Reichwald and Ulrich Trägner
3 Innovation in Health Education: Integrating Blended Learning and Digital Assessment into Program Design – A Best-Practice from Applied Sport Sciences
Richard Latzel, Karina Fisch, Martina Reitmaier-Krebs and Sabine Fischer
4 Technological Innovations for a Healthier Life: A Chance for Young People with Intellectual Disabilities
Anne-Christin Zobel, Elke Langbein and Borja Sañudo
5 New Perspectives in Digital Health for Patient Engagement in Cardiovascular Prevention: The Rehab+ Experience
Marta Lago Arenas, Caroline IJkema and Berta Jover
6 PsyHealth worXs! The Road to Health-Promoting Working Conditions
Jessica Lang and Lisa Auweiler
7 EUPATI’s Journey toward Enhancing Patient Engagement through Education
Maria Dutarte
8 Generative AI in International Higher Education: Challenges, Applications and Future Directions
Rainer Busch, Malte Busch, Christian May and Eva Nefen
9 How a Digital Mindset Behavior Analysis Tool Can Help Healthcare Students Develop an Entrepreneurial Mindset
Paul Coyle
10 Connecting Academia with the Economy: Fostering Spin-offs by Implementing an Entrepreneurship Funnel into University Structures
Marc Kley, Constanze Duhme and Marita Mehlstäubl
11 Blessings and Challenges of Social Media Marketing Strategies in Higher Education Health Program Recruitment
Jeff Wilkesmann
Conclusions
Jeff Wilkesmann
Biography
Jeff Wilkesmann is Professor, Faculty of Applied Natural Sciences and Industrial Engineering, Technical University of Deggendorf, Germany and former Education and Collaboration Lead, European Institute of Innovation and Technology, EIT Health Germany.
"This book, authored by a diverse and highly knowledgeable group of contributors, provides a compelling exploration of entrepreneurship and innovation within the healthcare sector. They provide a series of real-world examples and ideas, highlighting the skills required for healthcare professionals to become intrapreneurs within their organisations and drive innovation. The book provides valuable insights for a wide range of stakeholders, including universities, students, industry leaders, clinicians, and policymakers. Importantly, the book also highlights the need for public engagement with a chapter dedicated towards an example of patient-centered innovation in healthcare."
Anmol Arora is an Academic Clinical Fellow at University College London and Honorary Researcher at the University of Cambridge, UK






