Innovations of Kansei Engineering  book cover
1st Edition

Innovations of Kansei Engineering

ISBN 9781439818664
Published September 17, 2010 by CRC Press
140 Pages - 58 B/W Illustrations

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Book Description

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products.

Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering elucidates Kansei Engineering, a unique product development technology based on the customer’s feelings, wants, and needs. It defines the technology, its methods, and the developmental process related to designing a product. The book discusses how to:

  • Break down the design into separate elements
  • Interpret the Kansei of each element
  • Design the overall product

The text details how to construct the intelligent computer system to support new product development using the neural network model and fuzzy logic. It also addresses product quality control management and presents statistical methods of design. Using this innovative technique, you can turn your vision into a shape that can then be transformed into consumer goods that stand out.

Table of Contents

The Emergence of Kansei Engineering
Developing a Product That Is Valuable for Consumers
The Emergence of Kansei Engineering
What Is Kansei?
Kansei Is Something Comprehensive
Good Product Evokes Humans’ Kansei
Corresponding Development and Sales in Kansei

Kansei Engineering Case Study
Cars and Kansei Engineering
Brassieres and Kansei Engineering
Housing and Kansei Engineering
Kansei Engineering of Word Sound Image

Types of Kansei Engineering Technique
Kansei Engineering Type I
Kansei Engineering Type II
Kansei Engineering Type III

Kansei Engineering Procedures: Kansei Engineering Type II
Selecting Survey Target
Extracting Low-Level Kansei Words
Construction of Semantic Differential Scale (Part 1)
Primary Evaluation Experiment
Factor Analysis of Kansei Words
Extracting High-Level Kansei Words
Configuration of SD Scale (Part 2)
Secondary Evaluation Experiment
Preparation of Evaluation Samples
Extracting Item/Category
Statistical Analysis
Creation of Databases
Artificial Intelligence (AI) Prototyping
Establishing an AI System

Kansei Engineering Type II Application Cases
Entrance Door Kansei Engineering System
Kansei Engineering System for Car Interior

Hybrid Kansei Engineering
Forward Kansei Engineering and Backward Kansei Engineering
Hybrid Kansei Engineering
Backward Kansei Engineering with Template

Virtual Kansei Engineering: Kansei Engineering Type IV
What Is Virtual Reality?
Virtual Kansei Engineering
Custom Kitchen Kansei Engineering
The Evolution of Virtual Kansei Engineering

Kansei Quality Management
What Is Kansei Quality Management?
What Are the Aims of QC and TQC?
Kansei Quality Management Thinking
Kansei Quality Management Case Studies

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Featured Author Profiles

Author - Anitawati  Mohd Lokman, PhD

Anitawati Mohd Lokman, PhD

Associate Professor, Universiti Teknologi MARA
Shah Alam, Selangor, Malaysia

Learn more about Anitawati Mohd Lokman, PhD »