1st Edition

Innovations of Kansei Engineering

    154 Pages 58 B/W Illustrations
    by CRC Press

    154 Pages
    by CRC Press

    In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products.

    Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering elucidates Kansei Engineering, a unique product development technology based on the customer’s feelings, wants, and needs. It defines the technology, its methods, and the developmental process related to designing a product. The book discusses how to:

    • Break down the design into separate elements
    • Interpret the Kansei of each element
    • Design the overall product

    The text details how to construct the intelligent computer system to support new product development using the neural network model and fuzzy logic. It also addresses product quality control management and presents statistical methods of design. Using this innovative technique, you can turn your vision into a shape that can then be transformed into consumer goods that stand out.

    The Emergence of Kansei Engineering
    Developing a Product That Is Valuable for Consumers
    The Emergence of Kansei Engineering
    What Is Kansei?
    Kansei Is Something Comprehensive
    Good Product Evokes Humans’ Kansei
    Corresponding Development and Sales in Kansei

    Kansei Engineering Case Study
    Cars and Kansei Engineering
    Brassieres and Kansei Engineering
    Housing and Kansei Engineering
    Kansei Engineering of Word Sound Image

    Types of Kansei Engineering Technique
    Kansei Engineering Type I
    Kansei Engineering Type II
    Kansei Engineering Type III

    Kansei Engineering Procedures: Kansei Engineering Type II
    Selecting Survey Target
    Extracting Low-Level Kansei Words
    Construction of Semantic Differential Scale (Part 1)
    Primary Evaluation Experiment
    Factor Analysis of Kansei Words
    Extracting High-Level Kansei Words
    Configuration of SD Scale (Part 2)
    Secondary Evaluation Experiment
    Preparation of Evaluation Samples
    Extracting Item/Category
    Statistical Analysis
    Creation of Databases
    Artificial Intelligence (AI) Prototyping
    Establishing an AI System

    Kansei Engineering Type II Application Cases
    Entrance Door Kansei Engineering System
    Kansei Engineering System for Car Interior

    Hybrid Kansei Engineering
    Forward Kansei Engineering and Backward Kansei Engineering
    Hybrid Kansei Engineering
    Backward Kansei Engineering with Template

    Virtual Kansei Engineering: Kansei Engineering Type IV
    What Is Virtual Reality?
    Virtual Kansei Engineering
    Custom Kitchen Kansei Engineering
    The Evolution of Virtual Kansei Engineering

    Kansei Quality Management
    What Is Kansei Quality Management?
    What Are the Aims of QC and TQC?
    Kansei Quality Management Thinking
    Kansei Quality Management Case Studies


    Mitsuo Nagamachi