1st Edition
Integrated Marketing Communications in Football
1. Introduction
2. Integrated Marketing Communications
3. Integrated Marketing Communications Perceptions and Implementation
4. Marketing Strategy, Marketing Goals, and Internal Communication
5. Communications Alignment and Brand Management
6. Football Practitioners’ Perceptions of Integrated Marketing Communications
7. Integration Scenarios
8. Conclusion
Biography
Argyro Elisavet Manoli is Associate Professor (Senior Lecturer) of Sport Marketing and Communications at Loughborough University, UK, following a career in the professional sport industry. Her research focuses on two main strands: marketing communications management and integrity in sport. Dr Manoli was involved in the European Commission Expert Group for Sport Integrity, while being invited to author a mapping report for the European Union. Her research on the English Premier League was awarded the 2018 Highly Commended Award by Emerald Publishing. Dr Manoli is also the Scientific Chair of Sport Media and Communications in the European Association of Sport Management, while sitting on a number of Editorial Boards of prestigious journals.
“Simply put, the value of Integrated Marketing Communication in Football extends beyond sport management. The strength of brand that professional sport organizations enjoy, as well as the emotional investment consumers have to the communicative efforts of their favorite teams, makes this an ideal setting through which to explore IMC implementation (or lack thereof). In addition, the book is intelligible despite the complexity of the subject matter. As such, Integrated Marketing Communication in Football would be well suited to accompany undergraduate as well as graduate sport marketing or sport communication courses ... The book will undoubtedly be a must-read for sport- or nonsport-based IMC research studies moving forward.”- Martin Barrett, Frostburg State University, International Journal of Sport Communication
