1st Edition

International Sport Business Management
Issues and New Ideas

  • Available for pre-order. Item will ship after April 12, 2021
ISBN 9780367740467
April 12, 2021 Forthcoming by Routledge
344 Pages 23 B/W Illustrations

USD $160.00

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Book Description

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices and scientific inquiries in a globalized sport economy.


Featuring work from leading sport management scholars from around the world - including North America, South America, Europe, Africa and Asia - the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, the application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sports broadcasting, digital technologies, youth and college sport, and the development of the sport management curriculum.


International Sport Business Management is fascinating reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.

Table of Contents

1          Issues and New Ideas in International Sport Management: An Introduction

            James J. Zhang, John Breedlove, Andrew Kim, Hannah H. Bo, Devin J. F. Anderson, Troy T. Zhao, Lauren M. Johnson and Brenda G. Pitts


Part I: Global Issues


2          Emerging Sport Management Challenges in Latin America: A Look at Professional Preparation

            Flávia da Cunha Bastos


3          Sport Management Curricula in Africa: Issues and Challenges

            Anneliese Goslin


4          How to Assess the Sporting Impact of International Sporting Events in Taiwan: Methodological Perspective

            Yu Huang


5          Challenging Issues in Youth and High School Sports in the United States

             Rachel Madsen and Annemarie Farrell


6          Issues, Challenges, and Suggestions for Youth Sports in America: Who is Really Winning?

            Zachary Beldon


7          Diversity in Sport Innovation

            Jepkorir Rose Chepyator-Thomson, Willy Kipkemboi Rotich, Sehwan Kim, Katja Sonkeng, Shannon Jolly and Chenelle K. Goyen


8          Global Issues and New Ideas in Sport Management: Exploring the Role of Culture in Ladies Professional Golf Association Viewership

            Euisoo Kim, Tyreal Y. Qian, Lauren M. Johnson and James J. Zhang


Part II: New Ideas


9          Impact of Digital Technology on Optimizing Organizational and Social Dynamics of the Sport Industry in China

            Liangjun Zhou, Linyan Wang and John Breedlove


10        Antecedents of Establishing Small and Medium-Sized Sport Enterprises

            Seyed Morteza Azimzadeh, Jerred J. Wang and Brenda G. Pitts


11        Entrepreneurial Intent and Orientation in Cohorts of a University-Accredited Sport Business Management Certificate Program in Malawi

            Anneliese Goslin, Darlene A. Kluka and Karolina Nessel


12        Assessing Sports Broadcasters’ Website Quality: An Examination of the Influence of Game Quality

            Nicolas G.A. Lorgnier, Nicolas Chanavat, Che-Jen Su and Shawn M. O’Rourke


13        The Sport Management Professional of Tomorrow

            Ben Hattink, Gerco van Dalfsen and Adri Broeke


14        Strategies Used by Secondary School Administrators to Motivate Teachers and Students to be Involved in Sports

            Alfa Simwanza and Stephen Mabagala


15        Athletic Identity and Academic Performance of Student-Athletes in the U.S.: Application of the Multiple Intelligence Theory

            Akuoma Nwadike and James J. Zhang

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James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.


Brenda G. Pitts is Professor Emerita of Sport Business Management; and is a Speaker, Author, Scholar, and Consultant on Sport Business Marketing.


Lauren M. Johnson is a Ph.D. student in the sport management and policy program at the University of Georgia, USA.