1st Edition
Internationalization and Organizations Challenges and Prospects
General introduction: The new challenges of the internationalization of organizations
Eric Davoine, Olivier Furrer and Sophie Nivoix
Part 1 - Challenges for adapting processes internationally
1. Product/territory pairing to promote local products on international markets. The example of the Appellation d’Origine Contrôlée of Champagne.
Anne Rollet
2. Learning and absorption of export-related knowledge. The case of Swiss SMEs active in the manufacturing sector
Patrick Ischer and Lamia Ben Hamida
3. An explanatory study of the internationalization process: the case of French business schools
Scott Duncan and Anne Ser Duncan
Part 2 – Cultural challenges for the actors in internationalization
4. How international entrepreneurial culture impacts SME globalization
François Goxe and Michaël Viegas Pires
5. Cultural influences in the integration of foreign healthcare workers: an exploratory study in the Swiss health sector
Eric Davoine and Xavier Salamin
6. Modes, processes and food acculturation strategies of business expatriates
Raficka Hellal-Guendouzi and Sihem Dekhili
Part 3 – Challenges related to the international context
7. International Management in Africa: Issues and Challenges for Academic Research and Managerial Practice
Suzanne Marie Apitsa
8. Negotiating while living together harmoniously in an Ivorian context
Moussa Elias Farakhan Diomandé and Jean-Pierre Segal
9. International comparison of Islamic and conventional indices in equity markets: analysis of weak-form efficiency and volatility
Fatimazahra Ouchrif
Part 4 – Epilogue
10. Deglobalization
Jean-Claude Usunier
Biography
Eric Davoine is Professor of Human Resource Management and Intercultural Management at the University of Fribourg in Switzerland, former board member (Vice-President from 2007 to 2014, General Secretary from 2018 to 2020) of the association of French speaking HRM researchers (AGRH), co-director of the university executive programmes in the field of HRM and Philosophy for managers, Member of the editorial or reviewer boards for various journals, e.g. the International Journal of Organizational Analysis, Journal of Organizational Effectiveness, Career Development International, Journal of Global Mobility.
Olivier Furrer is Chaired Professor of Marketing at the University of Fribourg in Switzerland and Visiting Professor at the University of Lille (France). Previously, he has held positions at the Radboud University Nijmegen (The Netherlands), the University of Birmingham (UK), and the University of Illinois at Urbana-Champaign (USA). He holds a Ph.D from the University of Neuchâtel (Switzerland). His main research interests are in the areas of cross-cultural and strategic marketing management.
Sophie Nivoix is Professor in management sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master's in Law and Marketing at the Faculty of Law and Social Sciences of Poitiers from 2004 to 2020. Her work focuses in particular on profitability and risks, financial equity markets, in Europe and Asia, and on banks.
