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Routledge Frontiers in the Development of International Business, Management and Marketing


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Philosophy of Marketing The New Realist Approach

Philosophy of Marketing: The New Realist Approach

1st Edition

Forthcoming

By Matteo Giannasi, Francesco Casarin
September 28, 2021

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ...

Open Internationalization Strategy

Open Internationalization Strategy

1st Edition

Edited By Nadine Tournois, Philippe Very
February 23, 2021

Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other ...

Covid-19 and International Business Change of Era

Covid-19 and International Business: Change of Era

1st Edition

Edited By Marin A Marinov, Svetla T Marinova
December 30, 2020

The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business...

Cross-cultural Challenges in International Management

Cross-cultural Challenges in International Management

1st Edition

Edited By Bruno Amann, Jacques Jaussaud
September 29, 2020

The development of international business and of globalization in every field of activity requires the interaction of individuals and groups with diverse cultural, religious, ethnic and social characteristics in different institutional contexts. Cross-cultural Challenges in International Management...

Value in Marketing Retrospective and Perspective Stance

Value in Marketing: Retrospective and Perspective Stance

1st Edition

Edited By Marin A. Marinov
November 27, 2019

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value ...

Economic Transition and International Business Managing Through Change and Crises in the Global Economy

Economic Transition and International Business: Managing Through Change and Crises in the Global Economy

1st Edition

Edited By Eric Milliot, Sophie Nivoix
August 29, 2019

Economic Transition and International Business brings together academic experts in International Business and sheds new light on the international phenomenon of transitions in the worldwide economy. It includes both academic investigations as well as in-depth empirical studies. The purpose of the ...

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