1st Edition

Open Internationalization Strategy

Edited By Nadine Tournois, Philippe Very Copyright 2021
346 Pages 9 B/W Illustrations
by Routledge

346 Pages 9 B/W Illustrations
by Routledge

346 Pages 9 B/W Illustrations
by Routledge

Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open... Read more

Part 1. Culture and its requirements

1. Intercultural influences leading to implementation failure in the Russian automotive industry Valery Krylov and Vincent Montenero

2. African cultural factors in the rethinking of cross-cultural management in Africa in terms of crossvergence Suzanne Apitsa

3. The making of an innovation: disentangling cultural diversity and power relations Sylvie Chevrier and Liece Khalfaoui

4. The introduction of the English language in an Italian multinational company: a response to constraints caused by rapid internationalization Vincent Montenero and Cristina Cazorzi

5. The international culture of the researcher in international management: the chicken and the egg Foued Cheriet, Laure Dikmen, Karim Trabelsi

Part 2. Partnerships and open internationalization

6. Collaborative practices of SMEs for the purpose of internationalization: a review of the literature Jean-Christophe Gessler

7. How do medium-sized companies develop their business network on an international scale? The case of Gerflor Anastasia Sartorius

8. The role of proximities in the development of wine tourism practices: the cases of the Provence-Alpes-Côte d’Azur region and South Australia Didier Bédé, Sébastien Bédé, Coralie Haller

9. The international dynamics of competitive clusters: different insights and perspectives (2005–2015) Manuela Bardet and Karine Guiderdoni-Jourdain

Part 3. Seeking international efficiency

10. Coordination and control of multinational companies: A literature review Valérie Fossats-Vasselin

11. Internationalization decision models of international new ventures Tristan Salvadori

12. For a critical approach to corporate social responsibility in Africa: the case of the gold mining sector Yves Livian

13. Reopening of stock markets and efficiency: the case of Central and Eastern Europe Mohammad El Hajj

14. Facing the innovation–export paradox: lessons from innovative SMEs operating in small domestic markets Thi-Mong-Chau Nguyen, Valérie-Inés De La Ville and Eric Milliot

Biography

Nadine Tournois is a professor of marketing and Dean of the IAE Graduate School of Management of the University Côte d’Azur, France.

Philippe Very is Professor of Strategy and Head of Faculty at EDHEC Business School, France.