1st Edition
Values in Contemporary International Business
PART 1 Crises and Environment: An Upheaval of Values
1 New Global Upheaval Challenges Facing the International Business Community
Jean-Paul Lemaire, Martine Boutary, François Goxe, Laure Dikmen, and Joselyne Studer-Laurens
2 Exogenous Shocks and International Business: A Conceptual Framework
Manon Meschi and Ulrike Mayrhofer
3 Prospects for Algerian Exports in the African Continental Free Trade Area (AfCFTA)
Foued Cheriet and Mohammed Kadi
PART 2 New Values and New Ways to Create Value
4 How Have French Multinationals Responded to the Covid‑19 Pandemic?
Ulrike Mayrhofer and Sabine Urban
5 Blended Value Proposition (BVP), Triple Bottom Line (TBL), Creating Shared Value (CSV) and Bottom of the Pyramid (BoP) Concepts: What Are the Differences? A Comparative Analysis Using Morse’s Methodology
Mariana Vazquez-Pacho and Marielle A. Payaud
6 Towards a Tailored Framework for Freemium Business Models
Sana Ben Salem, Wafi Chtourou, and Jamil Chabouni
PART 3 Epilogue and Conclusion
7 Ethical Tools and Cultural Diversity in Multinational Companies: An Experiment Using a Serious Digital Game
Hamza Asshidi
Conclusion
François Goxe and Michaël Viegas Pires
Biography
François Goxe is Professor of International Business & Strategy at the University of Côte d’Azur, France and Deputy Director of IAE Nice Graduate School of Management. His research interests lie in the areas of actors, processes, and strategies in international business and entrepreneurship.
Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas‑AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master in Law and Marketing at the Faculty of Law and Social Sciences of Poitiers from 2004 to 2020. Her work focuses, in particular, on profitability and risks, financial equity markets, in Europe and Asia, and on banks.
Michaël Viegas‑Pires is a Lecturer in Strategy and International Management at the University of Versailles Saint‑Quentin‑en‑Yvelines, where he codirects the Master of International Business, as well as the innovation center of the IAE of Paris Saclay. He is also a member of the board of directors of the French‑speaking association of international management (Atlas‑AFMI), in charge of digital communication. His research focuses on the intercultural dimension of strategy, as well as the discursive dimension of international management.
