Internet Management: 1st Edition (Hardback) book cover

Internet Management

1st Edition

Edited by Jessica Keyes

Auerbach Publications

776 pages

Purchasing Options:$ = USD
Hardback: 9780849399879
pub: 1999-07-28
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Internet Management is an encyclopedia of Internet management know-how. Over the course of 50 chapters, experts provide advice on everything from choosing the right Web database to finding a reliable Web consultant, and the implications of using CGI to the pros and cons of using GIF. And throughout, coverage is supplemented with helpful examples, fascinating and instructive case studies, and hundreds of illustrations.

Table of Contents


Section I Trends in the New Media

1 The New Marketing Medium That Can't Be Ignored

Jan Johnson

2 Building the 21st Century Internet

Joy Pinsky

3 Web-based Networking Empowers and Links Businesses

Stewart Padveen

4 The New Media

Jessica Keyes

5 Facilitating Competitive Intelligence: The Next Step in Internet-Based Research

Willie Tejada

6 Travelling on the Information Superhighway

Jessica Keyes

Section II Strategic Issues in Internet Management

7 Return on Internet Investment: Measuring the Success of Online Business Solutions

John Seasholtz

8 Ensuring Internet Access means Business Access

Stephen Purdham

9 Using the Internet to Improve Competitive Position and Reduce Costs

Hollis Tibbetts

10 The Politics of Content: Ownership, Relevance, and Access

Julianne Chatelain and Molly Oldfield Yen

11 Using Net-based Interactive Technology for Online Marketing, Sales and Support

Steven Semelsberger

12 Strategically Managing Internet Resources

Stuart Rosove

13 Law (or the Lack of It) on the Web: A primer for Financial Services Technology Managers

Frederic M. Wilf

14 Using Internet Architecture to Share Knowledge

Michael D. Gantt

15 Internet Banking: Leveling the Playing Field for Community Banks through Internet Banking

Kim Humphreys

Section III Internet Security and Networking Management

16 Making your Web-site Hacker Safe: Internet Security

Jim Hewitt

17 "VANDALS" - The New Internet Threat

Shimon Gruper

18 Enabling Safer Deployment of Internet Mobile Code Technologies

Ron Moritz

19 Security Management

Dave Schneider

20 Public Key Infrastructure: Using the Internet As A Virtual Private Network

Andrew Csinger

21 Putting VPNs to Work for Small Businesses and Offices

Joy Pinsky and Michael Kennedy

22 Elliptic Curve Cryptography - Delivering High Performance Security for E-Commerce and Communications

Paul Lambert

Section IV E-Commerce Management

23 The Electronic Commerce Market Impact

Liz Sara

24 Relationship commerce: Beyond Online Transactions

Jeet Singh

25 How "Internet Bill Presentment" Changes the Deployment Strategy Homebanking and Online Payment

Richard K. Crone

26 XML-Based Business-to-Business E-Commerce

Michael Blank

Section V Managing Internet Application Development

27 A System for Enterprise Web Production -- Objectives and Requirements

Richard Petersen

28 Developing and Deploying Server Side Application with Java

Madison Cloutier

29 A Primer on Quality and Productivity for Internet Developers

Jessica Keyes

30 Getting the Most Bang for Your Buck: Designing and Maintaining a Web Site Using the 80/20 Rule

Dennis Laughren

31 "Less is More" Management: a System Oriented Object Environment for Managing and Developing Internet Based Applications

Margaret Hamilton

32 Managing the Development of an Accident Record System for State Highway Departments - Case Study

Margaret Hamilton and William R. Hackler

33 A Remote Query System for the Web - Managing the Development of Distributed Systems

Steve Dolha and Dave Chiste

34 Simplifying Systems Integration

Michael Huang, Marc Beaulieu, and Norman Beaulieu

35 Managing Your Corporate E-mail and Website Feedback

Deborah Galea

36 Multilingual Web Sites

Deborah Tyroler and Elana Yellin

37 Serving Many Masters

Kay Palkhivala, Anne Anderson-Lemieux, and Charles Mappin

38 A Brief Introduction to Enabling Simple Databases on the Web

Jessica Keyes

Section VI Managing Advanced Application Development


Pete Welter

40 Multimedia Impact on Web Pages

Valerie Taylor and Chris Ammen

41 Web Traffic Analysis - Analyzing What Is Happening on Your Site

Michael McClure

42 Connecting your LAN to the Internet: Understanding Network Address Translators (NATs) vs. Proxies

Richard Lamb

43 Cracking the Directory Problem: An introduction to Directory Integration and Meta Directory Concepts

Tony Mulqueen and Ian Goldsmith

44 Chapter Audio and Video Production Values for Webcasters

Jessica Keyes

45 Guaranteeing Internet Service Levels - TCP Rate Control

Bob Packer and Pat Thomas

46 Internet Telephony: Why Use A Low Bit-Rate, Parametric Codec for VoIP Applications?

Jeff Hill

Section VII Appendix

Selected Product Briefs

About the Originator

About the Series

Best Practices

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Information Technology
COMPUTERS / Networking / General
COMPUTERS / Internet / General