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Interpreting Consumer Choice: The Behavioural Perspective Model book cover

1st Edition

Interpreting Consumer Choice The Behavioural Perspective Model

By Gordon Foxall Copyright 2010
200 Pages 2 B/W Illustrations
by Routledge

200 Pages 2 B/W Illustrations
by Routledge

200 Pages 2 B/W Illustrations
by Routledge
Also available as eBook on:
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’... Read more

List of Figures. List of Tables. List of Boxes. 1. Overview of the BPM. 2. The Story So Far. 3. Ways of Wondering. 4. The Meaning of Consumer Behavior. 5. A Model of Interpretation. 6. Interpreting Consumer Choice. 7. The Nature of the Interpretation. Afterword. References. Index.

Biography

Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.

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