Japanese Religions on the Internet: Innovation, Representation, and Authority, 1st Edition (Paperback) book cover

Japanese Religions on the Internet

Innovation, Representation, and Authority, 1st Edition

Edited by Erica Baffelli, Ian Reader, Birgit Staemmler


228 pages

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Japanese Religions on the Internet draws attention to how religion is being presented, represented and discussed on the Japanese Internet. Its intention is to contribute to wider discussions about religion and the Internet by providing an important example – based on one of the Internet’s most prominent languages – of how new media technologies are being used and are impacting on religion in the East-Asian context, while also developing further our understandings of religion in a technologically advanced country. Scholars studying the relationship of religion and the Internet can no longer work on prevailing notions that have thus far characterised the field, such as the assumption that the Internet is a Western-centric phenomenon and that studies of English-language sites relating to religion can provide a viable model for wider analyses of the topic.

Despite this growing amount of research on religion and the Internet, comparatively little has focused on non-Western cultures. The general field of study relating to religion and the Internet has paid scant attention to Asian contexts. The field needs a full-length and comprehensive study that focuses on the Japanese religious world and the Internet, not merely to redress the imbalances of the field thus far, but also because such studies will be central to the emerging field of the study of religion and the Internet in future. They will provide important means of developing new theories, constructing new paradigms and understanding the underlying dynamics of this new media form.

Table of Contents

Introduction. Part I. Religion and the Internet in Japan: Overview and Concepts 1,Media and Religion in Japan. Erica Baffelli, Ian Reader and Birgit Staemmler 2. Internet and Religion in Japan: Innovation, Representation and Authority. Erica Baffelli, Ian Reader and Birgit Staemmler Part II. Case Studies 3. The Situation of Japanese Traditional Buddhism in the Web2.0 Era: Who Attacks and who Guards the Religion? Fukamizu, Kenshin 4. Preserving the Dignity of Shinto Shrines in the Age of the Internet: A Social Context Analysis. Kurosaki Hiroyuki 5. The Shikoku Pilgrimage Online: Official Sites, Promotion, Commerce and the Replication of Authority. Ian Reader 6. Pilgrim Leadership Rendered in HTML: Bloggers and the Shikoku Henro. John Shultz 7. Charismatic Blogger? Authority and New Religions on the Web 2.0. Erica Baffelli 8. Caught in the Net: Celebrity Representation and Japanese Religion

from Historical and Contemporary Perspectives. Benjamin Dorman 9. Shaping Shamanism Online: Patterns of Authority in Wikipedia. Birgit Staemmler 10. Reflexive Self Identification of Internet Users and the Authority of Sōka Gakkai: Analysis of Discourse in Japanese BBS, Ni-channeru. Tamura Takanori and Tamura Daiy Conclusions and Issues for Future Research. Erica Baffelli, Ian Reader and Birgit Staemmler

About the Editors


Erica Baffelli is a Lecturer in Asian Religion at the University of Otago (New Zealand). Both her doctoral research (Ca’ Foscari University of Venice, 2005) and her post-doctoral research project as fellow of the Japan Society for the Promotion of Science (JSPS) investigated the relationship between the media and ‘image construction’ of Japanese new religious movements. Her research interests lie primarily in the groups’ self-presentation online and offline and in the interaction between religion and popular cultures.

Ian Reader, now Professor of Japanese Studies at Manchester and formerly Professor of Religious Studies at Lancaster University, has spent over a quarter of a century researching on religion in Japan. Author of several books (including Religion in Contemporary Japan 1991, Practically Religious 1998, Religious Violence in Contemporary Japan: The Case of Aum Shinrikyo 2000 and Making Pilgrimages: Meaning and Practice in Shikoku 2005), he has most recently worked on issues of public representation and marketing of religion both in off- and online contexts.

Birgit Staemmler has been a member of Tübingen University Japanese Department’s research focus on Internet and religion since 2000 and is currently working on definitions and contexts of the term ‘Shamanism’ in the Japanese Internet. Her doctoral research focused on a ritual of mediated spirit possession in Japanese new religions and was published as Chinkon Kishin: Mediated Spirit Possession in Japanese New Religions (2009).

About the Series

Routledge Research in Religion, Media and Culture

This series of Routledge monographs provides both new and established scholars the opportunity to publish original research in Religion, Media and Culture. The series includes a wide range of investigations of media in relation to religious practice and belief in any historical period or geographical domain. Media examined in this series include everyday objects such as statues, dolls, and photographs; visual media such as wood cuts, icons or illuminated manuscripts; and newer media such as radio, film, television, and Internet. Volumes go beyond focusing on how messages are delivered to passive audiences, and contribute to an evolving paradigm of understanding creative audiences for whom media are an integral part of lived religion. Studies draw on a variety of methods for their investigations.

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Subject Categories

BISAC Subject Codes/Headings:
RELIGION / General
RELIGION / Comparative Religion
RELIGION / Eastern