404 Pages
by
Routledge
406 Pages
by
Routledge
408 Pages
by
Routledge
Also available as eBook on:
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through... Read more
Introduction
The Key Account Strategic Planning Process
Selecting and Categorising Key Account
Analysing the Needs of Key Accounts
Assessing Forecast Revenues and Profitability
Assessing the Riskiness of Key Accounts
Developing and Implementing Key Account Objectives
The Knowledge and Skills for World Class Planning
How to Categorise Suppliers
Measuring the Effectiveness of Key Account Plans
The Key Account Strategic Planning Process
Selecting and Categorising Key Account
Analysing the Needs of Key Accounts
Assessing Forecast Revenues and Profitability
Assessing the Riskiness of Key Accounts
Developing and Implementing Key Account Objectives
The Knowledge and Skills for World Class Planning
How to Categorise Suppliers
Measuring the Effectiveness of Key Account Plans
Biography
Lynette Ryals, Malcolm McDonald
