1st Edition

Leading the Customer Experience Inspirational Service Leadership

By Sarah Cook Copyright 2015
192 Pages
by Routledge

192 Pages
by Routledge

Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the... Read more
Chapter 1 Why Does Leadership Matter When it Comes to Customer Experience?; Chapter 2 Qualities and Actions of the Customer-focused Leader; Chapter 3 Customer Insights and Priorities; Chapter 4 Recruiting for Attitude, Training for Excellence; Chapter 5 Motivating and Empowering Your People; Chapter 6 Communication and Praise; Chapter 7 Improve and Innovate; Chapter 8 Consistently Consistent;

Biography

Sarah Cook is the Managing Director of The Stairway Consultancy Ltd. She has 20 years’ consulting experience specialising in customer service, leadership and culture change. Prior to this Sarah worked for Unilever and as Head of Customer Care for a retail consultancy. Sarah has wide experience of helping public and private sector organisations improve their leadership capability and customer experience. She works in UK and on a global basis. Sarah regularly speaks at conferences on customer service. She is a business author with 35 books and manuals published. Titles published include: Customer Care Excellence; Practical Guide to Employee Engagement; Change Management Excellence and Complaint Management Excellence.

’What I particularly appreciated about this book is its ability to describe the behaviours of leaders who successfully create and execute a clear vision around both customer and employee engagement. In addition, I like its pragmatic approach to the topic: Cook offers a rich collection of practical tools, techniques and examples that organisations can start using today.’ simply-communicate, September 2015