The use of sporting and other mega-events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate. The tax-paying public increasingly has to be persuaded of the benefits, beyond the event itself, to spend the nation’s resources in this way.
This edited book, written by international experts, critically explores these multiple facets of the Mega Event legacy looking at the various economic, environmental and social impacts and benefits in multiple continents. It considers topics such as volunteering, participation, economics, sponsorship, ethics and technology in relation to legacy.
This timely book provides a further understanding of the legacy discourse, as well as the potential pitfalls connected to legacy in relation to mega events. Filling a gap in the literature on legacy research, Legacies and Mega Events will be of interest to events, sports, tourism, urban development students, researchers and academics.
Introduction; 1 Legacy of Sporting and Non-Sporting Mega Event Research: What next?; 2 Trading Legacy for Leverage; 3 Mega Events: Why cities are willing to host them, despite the lack of economic benefits; 4 Volunteering Legacy of the London 2012 Olympics; 5 Sport Participation Legacies of Mega Sporting Events; 6 Legacy of Sporting Mega Events for People with Disabilities: The Paralympic Games; 7 Economic Legacy to Cities of Hosting Major Sports Events: a Case Study of London 2012; 8 Environmental Legacy of Mega Sport Events; 9 Mega-Events and Place Branding Legacy for Emerging Economies; 10 The legacy of corruption in the context of the 2014 FIFA World Cup: Short-term and long-term consequences for sponsorship perception ; 11 The "Legacy" of the Olympic Games for Local Communities: A Case Study of the Nagano 1998 Winter Olympic Games; 12 "Lead Up and Legacy": A Case Study of the 2015 Rugby World Cup; 13 The Legacy of the London 2012 Olympic Games: A Case Study of Grass-roots Sport Clubs and the Sport Participation Legacy; 14 Towards Cultural Centrality in Mega-Event Urban Legacy: The Case of Porto Maravilha and the Rio 2016 Olympic Games; 15 Sport Mega-Events and the Media; 16 The New Orleans Mardi Gras: A Mega-Event with an intangible legacy of protest and resistance to social injustice and inequality; Conclusion