Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5): 1st Edition (e-Book) book cover

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

1st Edition

By Jesus Mena

Auerbach Publications

436 pages

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Paperback: 9781439881910
pub: 2012-05-02
$80.95
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Hardback: 9781138416529
pub: 2017-11-15
$195.00
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eBook (VitalSource) : 9780429189517
pub: 2016-04-19
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Description

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

Table of Contents

Why. How. Checklists. Case studies.

About the Author

Jesus Mena is a former Internal Revenue Service Artificial Intelligence specialist and the author of numerous data mining, web analytics, law enforcement, homeland security, forensic, and marketing books. Mena has also written dozens of articles and consulted with several businesses and governmental agencies. He has over 20 years' experience in expert systems, rule induction, decision trees, neural networks, self-organizing maps, regression, visualization, and machine learning and has worked on data mining projects involving clustering, segmentation, classification, profiling and personalization with government, web, retail, insurance, credit card, financial and healthcare data sets. He has worked, written, and lectured on various behavioral analytics and social networking techniques, personalization mechanisms, web and mobile networks, real-time psychographics, tracking and profiling engines, log analyzing tools, packet sniffers, voice and text recognition software, geolocation and behavioral targeting systems, real-time streaming analytical software, ensemble techniques, and digital fingerprinting.

Subject Categories

BISAC Subject Codes/Headings:
BUS058000
BUSINESS & ECONOMICS / Sales & Selling
COM021030
COMPUTERS / Database Management / Data Mining
COM060000
COMPUTERS / Internet / General