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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems book cover

1st Edition

Macro-Social Marketing Insights Systems Thinking for Wicked Problems

Edited By Ann-Marie Kennedy Copyright 2020
272 Pages
by Routledge

272 Pages
by Routledge

272 Pages
by Routledge
Also available as eBook on:
Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly,... Read more

List of Figures



List of Tables





1. Macro-Social Marketing Overview



Ann-Marie Kennedy





2. Systems and Macro-social marketing: Researching Wicked Problems



Ben Wooliscroft





3. Macro social marketing as a tool to increase the share of renewable energy in developing island nations



Sommer Kapitan





4. Using the Socio-Ecological Model as an Holistic Approach to Behavioural Change



Ekant Veer, Maja Golf-Papez, and Kseniia Zahrai





5. The power of ‘talk’: Frames and narratives in macro-social marketing



Joya A. Kemper and Paul W. Ballantine





6. Macro-level Interventions in Systems of Wicked Consumption



Davide C. Orazi, Matthias Koch, and Srishti Varma





7. Macro-Social Marketing and the Complexity of Value Co-Creation



Christine Domegan and Patricia McHugh





8. Social Marketing’s contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis.



Jeff French





9. Co-Creating Social Change Using Human Centered Design



Anne Hamby, Meghan Pierce, and Kim Daniloski





10. Collaborative Systems Thinking for Social Change



Josephine Previte and Liam Pomfret





11. Ethical Dimensions of Social Marketing and Social Change



Lynne Eagle, Stephan Dahl and David Low





12. Social Engineering and Social Marketing



Natalia Szablewska and Krzysztof Kubacki





13. Warmth rationing as a macro-social problem: The application of the chrematistics framework



Djavlonbek Kadirov





List of Contributors



Index

Biography

Ann-Marie Kennedy is a senior lecturer in marketing at the University of Canterbury. She specialises in macro-social marketing and sustainability.

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