Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses.
This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.
'The book provides extremely useful thoughts and approaches for media scholars an impressive book.' - European Journal of Communication, 15(1)
This series provides a showcase of original contributions of the highest quality as well as thorough reviews of existing theories suitable for advanced students and researchers.
Many will be useful as course texts for higher level study; applied topics are well represented and social psychology is defined broadly to include other psychological areas like social development, or the social psychology of abnormal behaviour.
A reflection of contemporary social psychology, the series is a rich source of information for dissertations, new research projects and seminars.