1st Edition
Manage the Message, Change the Outcome An Executive’s Guide to Crisis Management
1. Crisis 101: What Keeps Leaders Up at Night 2. Understanding the Crisis Cycle 3. The Crisis Hall of Shame: Those Who Got It Wrong, and What You Can Learn From Their Mistakes... 4. Fix the Problem! Crisis Patterns You Can’t Ignore (One Bad Decision Leads to Another) 5. Prepare, Prepare, Prepare! Key Elements of a Crisis Plan 6. Identifying Your Risk Profile 7. Who’s on YOUR Crisis Team? 8. Prioritizing Your Audience: Who Needs to Know, and in What Order? 9. Take Control Before Someone Else Does Chapter 10. The Art of the Holding Statement 11. To Respond or Not to Respond, and the Risks of Your Decision 12. How a Swift Response Can Save Hundreds, Thousands or Millions of Dollars 13. When Crisis Wins, Sometimes You Take the Hit… 14. Good, Bad, Ugly Analysis: Judging Your Crisis Performance 15. AI in Crisis: Is there a Place for this Technology? When and How to Use it... 16. Applying What You’ve Learned for YOUR company: The Crisis Readiness Mini-Workbook
Biography
Tara Goodwin, a lifelong entrepreneur and founder of Goodwin Consulting and co-founder of Crisis Interception, Inc., brings more than three decades of experience to her consulting practice. She is considered an expert in crisis communications, media relations, digital media, crisis training, strategic events and effective content development and curation. She is a Vistage speaker and was named one of Boston’s top 10 PR Specialists twice in three years by Women’s Business Boston and one of the “Top PR Firms in Boston” by Expertise.com from 2018 to 2025.
"In today's fast-paced world, effective communication shapes perceptions and builds trust. Tara's book, packed with real-world insights, offers practical strategies for crafting compelling messages that drive action and achieve results. For those seeking to communicate with greater confidence and impact, this guide is essential."
Sam Reese, CEO Vistage Worldwide
"Leaders rely on instinct, but in a crisis, risk and complexity lead smart people to get it wrong. It’s never a matter of whether, but when. You need this guide to feel confident and protect your organization. Tara’s advice is crucial to weather every storm."
Suzanne Bates, Former TV anchor, entrepreneur and author of the business classic, Speak Like a CEO
