272 Pages
22 B/W Illustrations
by
Routledge
272 Pages
22 B/W Illustrations
by
Routledge
272 Pages
22 B/W Illustrations
by
Routledge
Also available as eBook on:
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges.
Managing Fashion covers the fashion business with a twist – a management twist. Its... Read more
1. Understanding Management 2. Managing the Fashion Supply Chain: How the Fashion Industry Works 3. Managing the Fashion Brand 4. Managing Fashion Brand Extensions 5. Managing Fashion Licensing 6. Managing Fashion Global Growth 7. Ethics and Other Fashion Management Issues
Biography
Kaled K. Hameide is a tenured Associate Professor in the College of the Arts at Montclair State University, United States.
