Managing Generation Z : Motivation, Engagement and Loyalty book cover
1st Edition

Managing Generation Z
Motivation, Engagement and Loyalty

  • Available for pre-order on January 18, 2023. Item will ship after February 8, 2023
ISBN 9781032406084
February 8, 2023 Forthcoming by Routledge
144 Pages 29 B/W Illustrations

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USD $59.95

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Book Description

Generation Z (GenZ) is the young generation born between the mid-1990s and 2010s. They are now entering the market and starting their first jobs. Therefore, managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company. Only then both managers and employees will share mutual satisfaction from collaboration and aim at the common target, which should be the prosperity of the company. This book presents research results and techniques for analyzing the working expectations and needs of GenZ. The analyses were made in various countries in Europe: The Czech Republic, Latvia, Poland, and Portugal.

The book contains chapters that present the analysis results and technical chapters that outline modern methods of analysis of management data, including tutorial chapters on Machine Learning, which currently make a strong appearance in research in various disciplines. This volume will be of interest to researchers, academics, practitioners, and students in the fields of management studies, research methods, and human resource management.

Table of Contents

1 Preface   2 Introduction   3 Motivation of Generation Z   4 Work values and motivating factors of Generation Z   5 Current research methods   6 The analysis of engagement at workplace of Generation Z   7 Recommendation for entrepreneurs   8 Conclusions

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Joanna Niezurawska-Zajac is a Doctor of Economics in the discipline of Management Sciences, a Trainer in the field of Human Resource Management, and Contractor at Wyzsza Szkola Bankowa University, Torun, Poland.

Radoslaw Antoni Kycia is a Researcher in the Department of Mathematics and Statistics at Masaryk University, Brno, Czechia and an Assistant Professor at the Faculty of Computer Science and Telecommunications of Tadeusz Kosciuszko Cracow Univeristy of Technology, Kraków, Poland.

Agnieszka Niemczynowicz is a Research Associate in the Department of Analysis and Differential Equations at University of Warmia and Mazury, Olsztyn, Poland.