392 Pages
by
Routledge
392 Pages
by
Routledge
392 Pages
by
Routledge
Also available as eBook on:
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the... Read more
Section 1 Organisational Competence
Topic Area 1 Structure and Operations
Topic Area 2 Systems and Processes
Topic Area 3 Products and services
Topic Area 4 Culture
Topic Area 5 Brand Integrity and Reputation
Section 2 Personal Competence
Topic Area 1 Motivation
Topic Area 2 Leadership and Teams
Topic Area 3 Skills
Functional
Technical
Professional
Topic Area 4 Problem Solving and Creativity
Topic Area 5 Personal Communications
Section 3 Resource and Capabilities
Topic Area 1 Finance and Materials
Topic Area 2 Knowledge, Information and Intelligence
Topic Area 3 Technology and Time
Topic Area 1 Structure and Operations
Topic Area 2 Systems and Processes
Topic Area 3 Products and services
Topic Area 4 Culture
Topic Area 5 Brand Integrity and Reputation
Section 2 Personal Competence
Topic Area 1 Motivation
Topic Area 2 Leadership and Teams
Topic Area 3 Skills
Functional
Technical
Professional
Topic Area 4 Problem Solving and Creativity
Topic Area 5 Personal Communications
Section 3 Resource and Capabilities
Topic Area 1 Finance and Materials
Topic Area 2 Knowledge, Information and Intelligence
Topic Area 3 Technology and Time
Biography
Roger Palmer, Juanita Cockton, Graham Cooper
