132 Pages
by
Routledge
132 Pages
by
Routledge
Also available as eBook on:
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means... Read more
introduction A customer facing culture; Chapter 1 A framework for market orientation; Chapter 2 Customer value; Chapter 3 Positioning, branding and pricing; Chapter 4 Customer Challenge; Chapter 5 Competitive advantage;
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