1st Edition

Managing Your Professional Identity Online A Guide for Faculty, Staff, and Administrators

By Kathryn E. Linder Copyright 2018
    196 Pages
    by Routledge

    196 Pages
    by Routledge

    In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space.Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to:- craft strong online biographical statements for a range of platforms;- prioritize where and how they want to represent themselves online in a professional capacity;- intentionally and purposefully create an effective brand for their professional identity online;- develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives;- regularly update and maintain an online presence;- post appropriately in a range of online platforms and environments; and- successfully promote their professional accomplishments.Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities.

    Tables, Figures, and Boxes Forward by Laura Pasquini Preface. The Planting of a Seed Acknowledgements Introduction. Why Digital Identities Matter 1)What Makes a Strong Digital Identity? 2)Choosing Where to be Present Online 3)Evaluating Your Current Digital Identity 4)Choosing How to Represent Yourself Online 5)Tools for Updating and Managing Your Online Presence 6)Designing an Effective Digital CV or Resume 7)Building a Professional Website 8)Tweets, Updates, and Other Forms of Posting Online 9)Building and Engaging with Online Communities 10)Responding to Online Conflict 11)Strategies to Create and Share Content with Larger Audiences Conclusion. Three Examples from Higher Education Professionals with Kevin Gannon, Lee Skallerup Bessette, and Anonymous Glossary References Index


    Dr. Katie Linder is currently the executive director for program development at Kansas State University Global Campus. Previously, she directed the award-winning Ecampus Research Unit at Oregon State University. Katie is also a Certified Coach through the International Coach Federation. Katie is an avid writer and researcher with a passion for process and peeking behind the scenes at what it takes to be a successful academic. For the past several years, her work has focused on blended course design best practices, institutional supports for accessible online learning, and research literacy for scholarship of teaching and learning practitioners and distance education stakeholders. She speaks on topics related to writing and publication; creativity and productivity; self-promotion and personal branding; and teaching and learning with technology.Her latest works include Going Alt-Ac: A Guide to Alternative Academic Careers (Stylus, 2020; co-authored with Kevin Kelly and Tom Tobin), Managing Your Professional Identity Online: A Guide for Faculty, Staff, and Administrators (Stylus, 2018), High-Impact Practices in Online Education (Stylus, 2018), and The Business of Innovating Online (Stylus, 2019). She is also the author of The Blended Course Design Workbook: A Practical Guide (Stylus, 2016). Katie earned her BA in English Literature from Whitworth University in Spokane, WA, and her MA and PhD in Women’s, Gender, and Sexuality Studies from The Ohio State University.Visit her personal website at: https://drkatielinder.com

    “Katie Linder’s background in faculty development shines through on every page, turning aspirational points about why one might be interested in social media into specific, pragmatic steps that one can easily implement.”

    Jason Jones, Director of Educational Technology

    Trinity College

    “I found Managing Your Professional Identity Online to be a practical and compelling guide for building an online professional brand. This text pulls together the technical experience with the why and how-to of building an online professional presence and is a much-needed resource in the field. It fills a unique niche that has needed a publication like this.”

    Jennifer H. Herman, Director, Center for Excellence in Teaching

    Simmons College

    “Managing Your Professional Identity Online is pragmatic, practical, and offers an important set of tools and questions for academics to consider regarding online networked practices. The strength is the way the text provides a broad overview of a range of issues related to the development and management of an academic identity online. Linder covers a variety of topics – from the range of platforms and tools – to issues around accessibility, management, and knowledge of content creation and community building – that are important for higher education professionals in the digital age.”

    Paul Eaton, Assistant Professor, Department of Educational Leadership

    Sam Houston State University