1st Edition

Managing and Leveraging Events
Business and Social Dimensions



  • Available for pre-order. Item will ship after November 11, 2021
ISBN 9780367428273
November 11, 2021 Forthcoming by Routledge
192 Pages 3 B/W Illustrations

USD $160.00

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Book Description

This book explores and advances the latest concepts and developments in event management theory and practice.

Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.

This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

Table of Contents

Foreword
Laurence Chalip

Part 1 Event Management and Leverage: Definitions and Conceptualisations

Chapter 1 Managing and Leveraging Events: Background, Focus and Context

Chapter 2 The Strategic Event Management Framework

Chapter 3 Event Leverage

Chapter 4 Event Impact Evaluation

Part 2 Event Management and Leverage in Practice: Cases, Contexts and Challenges

Chapter 5 Events and Commercial Engagement: Business and Social Factors

Chapter 6 Events and International Business Opportunities

Chapter 7 Events, Strategic Alliance and Network Management

Chapter 8 Business Events, Knowledge Management and Strategic Responses

Chapter 9 Social Dimensions of Community Events

Chapter 10 A New Social Field: Events-for-Development

Part 3 Event Management and Leverage: Reflections and Outlook

Chapter 11 Critical Issues and Future Research in Event Management and Leverage

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Author(s)

Biography

Nico Schulenkorf is Associate Professor of Sport Management at the University of Technology Sydney, Australia.

Katie Schlenker is Associate Professor of Event Management at the University of Technology Sydney, Australia.

Hussain Rammal is Associate Professor of International Business and Strategy at the University of Technology Sydney, Australia.

Jon Welty Peachey is Associate Professor of Sport Management in the Department of Recreation, Sport and Tourism at the University of Illinois at Urbana-Champaign, USA.

Ashlee Morgan is a lecturer of Sport Management at Edith Cowan University in Perth, Australia.