Managing and Leveraging Events
Business and Social Dimensions
- Available for pre-order. Item will ship after November 11, 2021
This book explores and advances the latest concepts and developments in event management theory and practice.
Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.
This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.
Table of Contents
Part 1 Event Management and Leverage: Definitions and Conceptualisations
Chapter 1 Managing and Leveraging Events: Background, Focus and Context
Chapter 2 The Strategic Event Management Framework
Chapter 3 Event Leverage
Chapter 4 Event Impact Evaluation
Part 2 Event Management and Leverage in Practice: Cases, Contexts and Challenges
Chapter 5 Events and Commercial Engagement: Business and Social Factors
Chapter 6 Events and International Business Opportunities
Chapter 7 Events, Strategic Alliance and Network Management
Chapter 8 Business Events, Knowledge Management and Strategic Responses
Chapter 9 Social Dimensions of Community Events
Chapter 10 A New Social Field: Events-for-Development
Part 3 Event Management and Leverage: Reflections and Outlook
Chapter 11 Critical Issues and Future Research in Event Management and Leverage
Nico Schulenkorf is Associate Professor of Sport Management at the University of Technology Sydney, Australia.
Katie Schlenker is Associate Professor of Event Management at the University of Technology Sydney, Australia.
Hussain Rammal is Associate Professor of International Business and Strategy at the University of Technology Sydney, Australia.
Jon Welty Peachey is Associate Professor of Sport Management in the Department of Recreation, Sport and Tourism at the University of Illinois at Urbana-Champaign, USA.
Ashlee Morgan is a lecturer of Sport Management at Edith Cowan University in Perth, Australia.