Managing and Leveraging Events : Business and Social Dimensions book cover
1st Edition

Managing and Leveraging Events
Business and Social Dimensions

ISBN 9780367428273
Published November 11, 2021 by Routledge
176 Pages 3 B/W Illustrations

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Book Description

This book explores and advances the latest concepts and developments in event management theory and practice.

Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.

This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

Table of Contents

Laurence Chalip

Part 1 Event Management and Leverage: Definitions and Conceptualisations

Chapter 1 Managing and Leveraging Events: Background, Focus and Context

Chapter 2 The Strategic Event Management Framework

Chapter 3 Event Leverage

Chapter 4 Event Impact Evaluation

Part 2 Event Management and Leverage in Practice: Cases, Contexts and Challenges

Chapter 5 Events and Commercial Engagement: Business and Social Factors

Chapter 6 Events and International Business Opportunities

Chapter 7 Events, Strategic Alliance and Network Management

Chapter 8 Business Events, Knowledge Management and Strategic Responses

Chapter 9 Social Dimensions of Community Events

Chapter 10 A New Social Field: Events-for-Development

Part 3 Event Management and Leverage: Reflections and Outlook

Chapter 11 Critical Issues and Future Research in Event Management and Leverage

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Nico Schulenkorf is Associate Professor of Sport Management at the University of Technology Sydney, Australia. His research focuses on the social, cultural, and health-related outcomes of sport and event projects. Nico’s recent books and edited volumes include Global Sport Leadership (Routledge, 2019); Critical Issues in Global Sport Management (Routledge, 2017), and Managing Sport Development: An International Perspective (Routledge, 2016).

Katie Schlenker is Associate Professor of Event Management at the University of Technology Sydney, Australia. Katie’s research interests and publications are in the areas of event evaluation, the social impacts of events, event legacies, events and social capital, and business events.

Hussain Rammal is Associate Professor of International Business and Strategy at the University of Technology Sydney, Australia. His research focuses on cross-border knowledge management, trade in services, and international business negotiations. Hussain is Co-Editor-in-Chief of the Review of International Business and Strategy journal and Founding Editor of the Emerging Issues in International Business and Global Strategy book series.

Jon Welty Peachey is Associate Professor of Sport Management in the Department of Recreation, Sport and Tourism at the University of Illinois Urbana-Champaign, USA. His research examines how sport for development programmes and events should be best designed, managed, and led to achieve individual- and community-based outcomes. Jon is a frequent invited speaker and consultant internationally on leadership, event management, and sport for development. He has published more than 100 scholarly articles and book chapters and given over 150 presentations at academic conferences around the word.

Ashlee Morgan is Lecturer in Sport Management at Edith Cowan University, Perth, Australia. Her research examines both the business of sport, such as sponsorship and strategic alliance management, and diversity and inclusion in sport and events.