Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End, 1st Edition (Paperback) book cover

Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End, 1st Edition

Edited by Jim Bell, Stephen Brown, David Carson


312 pages

Purchasing Options:$ = USD
New in Paperback: 9780415173568
pub: 1997-12-11
Hardback: 9780415148221
pub: 1996-12-26
eBook (VitalSource) : 9780203360620
pub: 2003-09-02
from $43.48

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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.


`Lateral thinking is what is needed and this book provides that sort of stimulus to fresh thinking that is vital if we are to survive' - Public Library Journal

About the Series

Routledge Interpretive Marketing Research

Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research. Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General