Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions book cover
1st Edition

Marketing Higher and Further Education
An Educator's Guide to Promoting Courses, Departments and Institutions





ISBN 9780749432942
Published December 1, 2001 by Routledge
153 Pages

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Book Description

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.