Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions, 1st Edition (Paperback) book cover

Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions, 1st Edition

By Gibbs, Paul, Knapp, Michael

Routledge

153 pages

Purchasing Options:$ = USD
Paperback: 9780749432942
pub: 2001-12-01
$68.95
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Hardback: 9781138162464
pub: 2017-01-27
$180.00
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eBook (VitalSource) : 9780203437254
pub: 2012-12-06
from $34.48


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Description

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Subject Categories

BISAC Subject Codes/Headings:
EDU000000
EDUCATION / General