1st Edition
Marketing Insights from Popular Culture
Introduction: marketing insights from popular culture
Jonatan Södergren, Niklas Vallström and Pierre Guillet de Monthoux
1. Pink sincerity: post-postmodernism and double appropriation in marketing
Gry Høngsmark Knudsen and Lars Pynt Andersen
2. “I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends’ sustainable character Phoebe
Sophie Raynaud, Maria Carolina Zanette, Carmen Valor Martínez and Paolo Antonetti
3. Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande
Julie Whiteman and Finola Kerrigan
4. Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships
Sofia Batista Ferraz and Yuri Marcel Dallabrida
5. Brand community protection through contested brand revival
Christine Hu and Tonya Williams Bradford
6. The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’
Steven Chen
7. Outside in: the atmospheric disruptions of popular culture
Cerise Thorel, Boris Collet and Baptiste Cléret
Biography
Jonatan Södergren teaches branding in Bristol, United Kingdom, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.
Niklas Vallström is Senior Lecturer in Marketing at Örebro University, Sweden. His research explores the “holy trinity” of consumption, value, and culture.
Pierre Guillet de Monthoux is Professor at the Stockholm School of Economics, Sweden; Scientific Director of the SSE Art Initiative, and author of Curating Capitalism. His work integrates philosophy, art, and management.
