172 Pages
by
Routledge
172 Pages
by
Routledge
168 Pages
by
Routledge
Also available as eBook on:
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous... Read more
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.
Biography
Martin Christopher, Helen Peck
