Marketing, Morality and the Natural Environment: 1st Edition (Paperback) book cover

Marketing, Morality and the Natural Environment

1st Edition

By Andrew Crane

Routledge

218 pages

Purchasing Options:$ = USD
Paperback: 9780415439619
pub: 2007-03-26
$57.95
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Hardback: 9780415213820
pub: 2000-10-26
$200.00
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eBook (VitalSource) : 9780203187821
pub: 2002-01-04
from $28.98


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Description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Table of Contents

1. Introduction 2. Marketing and morality: perspectives and issues 3. Exploring moral meaning in green marketing 4. Conventional companies 5. Social mission companies 6. Business - NGO collaboration 7. Green marketing and morality: evidence from three approaches 8. Amoralization, moralization, marketing and the natural environment

9. Conclusions

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General