1st Edition
Marketing Palliative Care Ethnography of Dying and the Emergence of Palliative Marketing
1. Can Marketing Grasp Dying? – Situating the Marketing of Palliative Care between Practice and Ontology 2. The Locarno Consumer – An Ethnographic Narrative Case Study on Dying and Marketing 3. The Temporal Consumer – Dying, Nostalgia, and the Emergence of Palliative Clearings 4. The Ethnography of Dying – Vulnerability, Transparency, Triangulation, Reflexivity, and Ethics 5. Palliative Clearings, Consumption, and Marketing – Field Stories from an Ethnography of Dying in Palliative Care 6. Palliative Clearings and Market Society – Contributions to Epistemology, Consumption, and Marketing from an Ethnography of Dying 7. Unveiling Palliative Marketing – Toward a Vocabulary of Dying
Biography
Michele Corengia was trained in Economics (BSc) and Marketing (MSc) at Bocconi University (Milan, Italy) and received his PhD in Communication and Marketing from Università della Svizzera italiana (Lugano, Switzerland). He also holds a Certificate in Applied Compassion from The Center for Compassion and Altruism Research and Education at Stanford University, Stanford, USA. After years of research on marketing and palliative care, he developed the concept of Palliative Marketing. He now serves as Chief Operating Officer of the Fondazione Sasso Corbaro for Medical Humanities (Bellinzona, Switzerland). As a researcher, writer, and brand healer, he combines academic rigor, poetic voice, and applied practice to open new clearings between marketing, society, and care.
