74 results in Services Marketing Books

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Digital Marketing: Analyzing its Transversal Impact
Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira
May. 21st, 2026
$70.99 $60.34
Sustainable Tourism in Emerging Economies
Honggen Xiao, Haiyan Song, Songshan (Sam) Huang
Apr. 27th, 2026
$200.00
Marketing Palliative Care: Ethnography of Dying and the Emergence of Palliative Marketing
Michele Corengia
Dec. 31st, 2025
$200.00
Smart Parts Pricing: How to Price in After-Sales to Maximize Profitability
Danilo Zatta
Dec. 12th, 2025
$40.99
Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World
Květa Olšanová, Gina Cook, Marija Zlatić
Sep. 2nd, 2025
$62.99
The Best Selling Coach: Business Development for Business Coaches, Consultants and Advisors
Rebecca Bonnington, Nick Davies
Jun. 23rd, 2025
$47.99
The Future of Retail and Service Design: Sustainable, Phygital, and Community
Bethan Alexander, Katelijn Quartier, Mia Münster, Zakkiya Khan, Francesca Murialdo
Jun. 5th, 2025
$200.00
Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events
T. Bettina Cornwell
May. 1st, 2025
$57.99
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, Revathi T
Dec. 10th, 2024
$200.00
Customer Value Creation Behavior
Youjae Yi
Apr. 21st, 2016
$77.99
Routledge Handbook of Sport Communication
Paul M. Pedersen
Oct. 24th, 2024
$300.00
Selling and Negotiation Skills: A Pragmatic Approach
Prashant Chaudhary
Oct. 17th, 2024
$47.99