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Selling and Negotiation Skills: A Pragmatic Approach book cover

2nd Edition

Selling and Negotiation Skills A Pragmatic Approach

By Prashant Chaudhary Copyright 2025
338 Pages 24 B/W Illustrations
by Routledge India

338 Pages 24 B/W Illustrations
by Routledge India

338 Pages 24 B/W Illustrations
by Routledge India
Also available as eBook on:
This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment. The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and compatible with emerging business models and technologies. Businesses worldwide are adapting to changing consumer behaviour and focusing on... Read more

List of Figures. List of Tables. Preface. Acknowledgements 1. Selling: Fundamentals and Modern Practices 2. Selling Process: Journey towards Closing the Deal 3. Fundamental Concepts, Types and Conceptual Instruments of Negotiation 4. Styles, Strategies and Tactics of Negotiation 5. Negotiation Process – Journey towards Agreement, Consensus and Collaboration 6. Dealing with ‘Difficult’ People and Situations. Index.

Biography

Prashant Chaudhary (PhD) is currently working as associate professor at Dr. Vishwanath Karad MIT World Peace University, Pune, India. He previously worked with the Symbiosis Skills and Professional University (SSPU) and other leading institutions. He has also worked with several MNCs in different positions and capacities.

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