Introduction
Paul M. Pedersen
Part I: Theoretical and Conceptual Aspects of Sport Communication
1. Theories in Sport Communication Research
Sang Keon (SK) Yoo, Minkyo Lee, Lauren M. Smith, and Sinhae Roh
2. Research Methods in Sport Communication: A Broadening of the Field
Merryn Sherwood, Brigid McCarthy, and Matthew Nicholson
3. Critical Discourse Analysis in Sport Communication
Patrick Crowe and Adam Love
4. Reflections on Sports in the Media as Seen from a Play and Game Perspective: In a Different Game?
Kirsten Frandsen
5. The Rhetoric of Sport
Daniel T. Durbin
6. The Storytelling Scheme and System of the Sports Media Complex: Behind the Story
Valérie Bonnet and Yann Descamps
7. Sport as a Communication System
Ulrik Wagner and Rasmus K. Storm
8. Social Media and Sport Communication: Theoretical Beginnings, Current Assessments, and Future Directions
Jimmy Sanderson
9. Intercultural, Cross-Cultural and Trans-Cultural Sport Communication
Wei Wei, Ximeng Shang, Changjie Chen, and Xinjin Chen
10. Exploring Concepts and Empirical Evidence of Enjoyment in Mediated Sports
Hansol Kim, Kihan Kim, and Lira Yun
Part II: Mediated Aspects of Sport Communication
11. Chronicling Sport Culture, Branding Sport Media Institutions: The Television Sports Documentary from Broadcast to Cable to Streaming
Travis Vogan
12. What the Olympic Games Communicates to the World: Understanding the Biggest Show in Media
Andrew C. Billings, Natalie Brown-Devlin, and Jaymes Van Gyn
13. Live Sports Productions Philosophies
Benjamin L. Lynn and Roxane Coche
14. Sports Reporting and Journalistic Principles
Thomas Horky, Barbara Stelzner, Sada Reed, and Roxane Coche
15. Sport on Short-form Video
Mogens Olesen
16. Changes in the Social Media Landscape
Galen Clavio and Jared Meisinger
17. Research Methods in Social Media Sport Communication Scholarship
Gashaw Abeza and Norm O’Reilly
18. Media Coverage of International Sport
John Vincent and John S. Hill
19. International Perspectives on the State of Print Sport Media
Matthew H. Zimmerman, Ilan Tamir, Holger Ihle, Jörg-Uwe Nieland, and Jianjun Tang
Part III: Sociological Aspects of Sport Communication
20. Gender and Sexualities in Sport Media
Alina Bernstein and Edward (Ted) M. Kian
21. Anti-Racism in Sport Communication
Adam Love and Guy Harrison
22. Youth Sport, Identity, and Media: The Centrality of Youth Sport and the Student-Athlete Paradox
Lindsey J. Meân and Amy Przytula Vynalek
23. Communication, Sport, and Family Interactions
Gregory A. Cranmer and Rikishi T. Rey
24. Media Coverage of Athletes with Disabilities
Joshua R. Pate and Robin L. Hardin
25. Feminist Theories and Sport Communication: Understanding Media Representations of Women’s Sport
Dunja Antunovic and Cheryl Cooky
26. Sport, Celebrity, and the Media
John Harris
27. Gendered Sport Communication: Criticism, Diversity and Change in Complex Modernity
Trygve B. Broch and Elsa Kristiansen
28. Women in Sports Journalism: Making Sense of the Field’s Ongoing Gender Disparity
Erin Whiteside
Part IV: Organizational, Technological, and Managerial Aspects of Sport Communication
29. Communication within Sports Teams
Gregory A. Cranmer and Rikishi T. Rey
30. The Disruptive Power of AI in Sport and Entertainment
Norbert Herman and Gashaw Abeza
31. The Intersection of Technology, Media, and Sport: Conceptualizing Digital Sport
Kihan Kim, Wonseok Jang, Kyungyeol Anthony Kim, and Chan Hyeon Hur
32. The Business of Sports Broadcasting
Kevin Hull and Miles Romney
33. Sport, Analytics, and the Number as a Communication Medium
Andrew Baerg
34. Advocacy, Activism, and Social Justice in Sport Communication
Rebecca A. Alt, Jeffrey W. Kassing, and Kyle R. King
35. Gender, Branding, and Promotional Content: The Empowerment Myth
Lindey J. Meân, Beth Fielding-Lloyd, and Steffanie M. Kiourkas
36. Training Sports Officials’ Communication: From a Toolbox of Skills to Adapting Appropriately to Audience and Situation
Ian Cunningham, Duncan Mascarenhas, and Peter Simmons
37. Stadium Performances as Communication Endeavors
Jeffrey W. Kassing
38. Sports Gambling and the Media: Communicating the Odds
Sam Duncan, Brody J. Ruihley and Arif Yüce
Biography
Paul M. Pedersen is Professor of Sport Management in the School of Public Health at Indiana University Bloomington, USA. As an extension of his previous work as a sportswriter and sport business columnist, Pedersen’s primary areas of scholarly interest and research are the symbiotic relationship between sport and communication as well as the activities and practices of various sport organization personnel. A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published over a dozen books and more than 125 articles. Founder and editor-in-chief of the International Journal of Sport Communication, he serves on the editorial board of seven journals.
