1st Edition
Marketing Performativity Theories, practices and devices
Introduction – Exploring the performativity of marketing: theories, practices and devices Katy Mason, Hans Kjellberg and Johan Hagberg
1. Epistemologies in the wild: local knowledge and the notion of performativity Johan Nilsson and Claes-Fredrik Helgesson
2. ‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets Erik S. Jacobi, James Freund and Luis Araujo
3. Performing market segmentation: a performative perspective Peet Venter, Alex Wright and Sally Dibb
4. Brand transformation: a performative approach to brand regeneration Andrea Lucarelli and Anette Hallin
5. The dividualised consumer: sketching the new mask of the consumer Robert Cluley and Stephen D. Brown
6. Myriam’s ‘adverteasing’: on the performative power of marketing promises Franck Cochoy
7. Exploring the brand’s world-as-assemblage: the brand as a market shaping device Winfred Ikiring Onyas and Annmarie Ryan
8. The performativity of sustainability: making a conduit a marketing device John Finch, Conor Horan and Emma Reid
9. ‘Elephants can’t gallop’: performativity, knowledge and power in the market for lay-investing Philip Roscoe
10. Construction of silence on issues of sustainability through branding in the fashion market Cecilia Solér, Julia Baeza and Camilla Svärd
Biography
Katy Mason is Professor of Markets, Marketing and Management at Lancaster University, UK.
Hans Kjellberg is Professor of Marketing at the Stockholm School of Economics, Sweden.
Johan Hagberg is Associate Professor of Marketing at the University of Gothenburg, Sweden.
