176 Pages
by
Routledge
176 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will... Read more
How to use this book; Winning new business; The role of marketing inside your organization; Running a successful new business programme; The elements of business development; Getting there! - Prospecting; Being there! - Cold canvass presenting and pitching; PR; Advertising; Direct marketing; Print material; Keeping the customer happy; A view from the other side; Researching your market; Next steps - putting skills into practice.
Biography
Published in association with The Chartered Institute of Marketing
