250 Pages
by
Routledge
250 Pages
by
Routledge
256 Pages
by
Routledge
Also available as eBook on:
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing... Read more
Chapter 1 Introduction to Search Engine Optimization; Chapter 2 How People Search; Chapter 3 Linking Strategies and Free Listings; Chapter 4 Web Crawlers and Directories; Chapter 5 Traffic and Keyword Tracking; Chapter 6 The Mobile Internet; Chapter 7 Page Design and Page Architecture; Chapter 8 Building an Effective WAP Site; Chapter 9 Pay Per Click; Chapter 10 Pay-Per-Click Strategies;
Biography
Alex Michael, Ben Salter
