288 Pages
by
Routledge
288 Pages
by
Routledge
Also available as eBook on:
Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the... Read more
Dedication; About the authors; Contributing authors; Foreword - Simon C. Ellis, Chairman of the Bluetooth SIG Marketing Team; Acknowledgements; Introduction; Part 1 History and theory - A brief history of wireless technology (Sarah-Jayne Gratton);How wireless technology works (Dean A. Gratton); What makes a wireless product sell? (Sarah-Jayne Gratton); Comparing Wireless technologies (Dean A. Gratton); Part 2 Leading perspectives - The birth of an idea (Johan Åkesson, Ericsson Technology Licensing); Marketing IBM wireless leadership (Dr Ronald Sperano); From entrapment to freedom (Gary Evans, Toshiba UK); Marketing wireless: a manufacturer's perspective (Nick Hunn, TDK Systems Europe); Mobilian marketing: using all available channels for marketing influence and intelligence (Wade Gillam, Mobilian Corporation); Short distance wireless: Marketing 802.11 and Bluetooth (Tom Siep, Bluetooth SIG); A pioneer for mobile communications (Derrick Emeka, TDK Systems Europe); Marketing the advanced operating system for mobile phones (Simon Garth and Andrie de Vries, Symbian); Part 3 Looking to the future - Where do we go from here? (Sarah-Jayne Gratton); Conclusions drawn and lessons learned (Sarah-Jayne Gratton); References; Glossary; Index.
Biography
Sarah-Jayne Gratton
